The other day, I saw a brand on Facebook trying really hard to sound young. The video had loud music, quick cuts every second, and big captions jumping on the screen. The person in the video kept saying things like “This product is honestly crazy good,” and “You guys are not ready for this.” Slang everywhere and trendy words in almost every line. But after watching the whole thing, I still didn’t really understand what the product actually did. No clear example. No simple explanation. So even...