Google Search is about to get even chattier. And it means business, publishers, creators, and marketers will have to adjust their search strategies once again, all because of Googleâs new AI Mode. Instead of clicking on links, users are now getting answers right on the search page. Google announced this to everyone at their I/O event, showing how search is going to work differently now. And itâs not just Google. More people are using tools like ChatGPT and Perplexity to find information,...
7 days ago â˘Â 2 min read
According to Statista, 63.9% of the worldâs population are social media users, which means your audience is just a scroll away. But hereâs the good news: You donât need followers to get views anymore. Let me explain. You may have felt like starting on social media is pointless without a big following⌠Yes, most people think they need followers first. But today, social media is on easy mode. If youâve noticed, all these social platforms are talking about how theyâre using AI. Platforms like...
14 days ago â˘Â 1 min read
Think about this: You like working out. You follow a trainer online who gives free tips. You like how they teach. One day, they ask you to join their âmembers-only groupâ for $8/month. You get workout plans, food tips, and can ask them questions live. You join. You keep paying each month because it helps you. Thatâs what a membership is all about. You pay money each month to get valuable stuff, including special lessons, help when you need it, and a group of friends who like the same things....
21 days ago â˘Â 1 min read
You walk into a store. If the first 15 seconds donât grab your attention, youâll probably walk right out. Thatâs exactly what happens on websites too. Youâve got just 15 seconds to make someone feel welcome and interested in what you have to offer. Yes, thatâs the average time spent on a website. Most website owners havenât figured this out yet. So, how do you grab their attention right away? đ Lead magnets, such as PDFs, quizzes, or action plans, are like a free taste test but for capturing...
28 days ago â˘Â 1 min read
You may not think much about color, but your website visitors, customers, social media followers, newsletter subscribers, and potential business partners do, even if they donât realize it. Studies show that 62% to 90% of product choices are made based on color alone⌠and it happens in just 90 seconds. Thatâs fast. And it matters. So, what do colors actually mean to people? Hereâs what Iâve learned about how colors make people feel: đ´ Red/Orange: Brings urgency and energy. Great for fast food,...
about 1 month ago â˘Â 1 min read
Did you know? A survey by McKinsey found that 70% of buying experiences are based on how customers feel about the brand, not just the product itself. Thatâs powerful. And when you think about brands like Apple, it makes total sense. People donât just buy an iPhone or a MacBook⌠They buy the feeling that comes with it. When you walk into an Apple Store or visit their website, everything feels easy, clean, and exciting. And when the product finally arrives at your door, even the box feels...
about 1 month ago â˘Â 1 min read
84% of people say theyâve been convinced to buy a product after watching a brandâs video Thatâs not a small number. Thatâs your sign to start doing video right. But hereâs the thing⌠Most people overthink it. If youâve ever felt stuck with what to post, Tony at LC Sign is showing how simple (and funny) it can be. (If you donât know who the heck that is, Tony is a marketing professional from LC Sign, a Chinese illuminated signage company, who is known for his funny product videos on TikTok and...
about 2 months ago â˘Â 1 min read
When Tesla launched the Cybertruck, people expected something bold, but no one expected a truck with no visible logo. Thereâs no big badge on the front or back, just a tiny logo hidden in the headlight, barely noticeable. And they even posted a picture of Cybertruck on X saying, âOnly truck that doesnât need a logo to know what it is.â So why did they do that? Because the Cybertruck isnât just another car. It doesnât look like anything else on the road. By removing obvious branding, Tesla...
about 2 months ago â˘Â 1 min read
Would you believe there are more than 200 million people creating content today? Thatâs an incredible number that shows just how much the creator economy has grown! We see that most creators start by making content in their free time, while working their regular jobs. And when it comes to whether it's really worth the time, a recent report shows that 33% of creators expect to make more money by going all-in on their creator business, which shows that, yes, you can definitely earn from...
2 months ago â˘Â 1 min read