Youâre scrolling like usual. A video stops you for a second. Right there under it, you see buttons like âRemixâ, âUse this Soundâ, or âUse this templateâ. Youâve seen that a hundred times by now. Thatâs not random. Platforms push those buttons because they want people to take part, not just watch. Thatâs when it became clear, posting by itself doesnât work like it used to. They reward participation. Google even points out that younger audiences want to take part and remix content, not just...
8 days ago â˘Â 1 min read
Last week, I almost bought a Type-C charging cable online. Then I paused and read the reviews. Not the âit worksâ reviews. The âwhat this brand stands forâ ones. I wasnât comparing prices anymore. I was checking if this was a brand I felt okay buying from. That small moment reminded me of something research keeps showing in 2025 and heading into 2026: people are buying with their values, not just their wallets. This isnât only about being âniceâ or âethicalâ. Itâs about trust. And trust turns...
15 days ago â˘Â 1 min read
Happy New Year. Feels like nothing slowed down after COVID. Anyway, back to the internet being the internet. Last week, I saw someone saying on Facebook, âInfluencer marketing is dead.â Is it? Two scrolls later, I read a story on Business Insider that Unilever told its teams to work with 20 times more creators, not as a test, but as a main plan. Big brands donât scale stuff like that for fun. They do it because it sells. Yes, influencer or creator marketing didnât die. It got more serious....
22 days ago â˘Â 1 min read
Imagine you run a small online store selling phone cases. You check orders every morning with your tea. Then one morning, you get locked out of your dashboard. Your inbox is full. A refund issue. A confused customer. A security alert you have never seen before. You shut down ads, pause payments, and you spend hours trying to understand what went wrong. Nothing grows that day. Nothing moves forward. Youâre just overwhelmed and looking for help. Thatâs a wasted day, and itâll take weeks to get...
29 days ago â˘Â 1 min read
A friend of mine told me something interesting last week. âMinosh, Iâm done grabbing those holiday software deals.â I asked him why. He said he used to grab every offer that looked useful. Twenty percent off this. Lifetime access to that. Every new tool the internet treated like it could fix his whole life with one button. At first, he thought he was being clever, saving money, and felt like a secret tech ninja collecting weapons. Then he noticed something. Most of those tools sat there...
about 1 month ago â˘Â 1 min read
Yesterday, I read about a creator named Jackie Dubois. She started a TikTok account to share her paintings. She grew past 230,000 followers, and her art sales turned into a six-figure income. Then she quit social media. Not because she failed. Because the push to post all the time, deal with comments, and stay on was messing with her mind. She said in her own words: âItâs really overwhelming â the highs and the lows.â She is not the only one feeling this. Her story lines up with what the new...
about 1 month ago â˘Â 1 min read
Last night, I was reading a Forbes article about connected marketing for 2026. It talked about how big brands are finally treating all their channels as one system, not random posts. And I thought, this is exactly where many online business people get stuck. See, for example, you post on Instagram, write a blog, send an email, but nothing seems linked. The idea is simple. Every channel should help guide one person on one clear path. Start with the first click, build up trust step by step, and...
about 2 months ago â˘Â 1 min read
You sit at your laptop, adjust the gaps, feel good, and press publish. Then someone checks it half asleep on a bus, holding on with one hand, with your whole content packed into a tiny phone screen. Most people do that now. Around 96% use the internet on their phones (Global Overview Report, DataReportal), even if they sometimes use a laptop or desktop (60%) too. Still, mobile is where most of the action happens. So if your content looks good only on your laptop but is hard to read on a...
about 2 months ago â˘Â 1 min read
Let me tell you a secret I wish I knew at the start: When youâre building something online, talking to âeveryoneâ is a waste. Like trying to light a fire with wet matches. No spark, no flame, just effort wasted. What I mean is, you put out content after content, post on almost every social media profile, create countless Pinterest pins, and feel like nobodyâs caring. Most people do this, and it feels safe for a while, but the truth is it just gets you nowhere. And finally, yes, you just give...
2 months ago â˘Â 1 min read