đł Mister Splashy Pants
|
Ever heard of Mister Splashy Pants? Back in 2007, Greenpeace ran a poll to name a whale for their anti-whaling campaign. They expected serious names. But the internet had other plans. Someone suggested Mister Splashy Pants. People loved it. The name blew up on Reddit, won the vote, and Greenpeace had to roll with it. The best part? That silly name helped the campaign get massive attention, and it helped stop the hunt. Itâs a reminder that sometimes the internet behaves in unexpected ways, and if you stop trying to control everything and loosen up a bit, something surprisingly good might happen. So, whatâs the lesson? đ Donât fight what your audience loves If theyâre having fun with something, go with it. Even if it feels off-brand, it might be the most relatable thing you post. đ Make room for real moments You donât need polished words all the time. A meme, a typo, or a funny comment could build stronger trust than a perfect pitch. đ Test silly ideas (on purpose) Try a random poll. Use a weird name. Start a conversation thatâs not too serious. Youâll know quickly what people want more of. Sometimes the internet just wants Mister Splashy Pants. Need ideas like this for your business? Try asking ChatGPT: âGive me silly or unexpected content ideas that could help my [business/product/brand] go viral.â See what comes up. Stay curious, Minosh. P.S. If silly ideas work, so do free marketing tools. Here are 10 from Google. |
TalkBitz Newsletter
Data-backed lessons on what works in online business, made for everyday people.
It was 2009, and thatâs when Chrome launched. Google had many things they couldâve shown: tabs, security tools, settings, and all the other stuff it had. But instead, it led with one simple idea: speed. âThe Fast Browser.â And that worked. They used this line over and over in different ads. Itâs strong. But stop for a second and think about why all those features were not mentioned by Google. That reminded me of something a lot of business owners do by accident. They try to make their offer...
Cooking a full meal in 5 minutes used to sound impossible. Now thatâs basically what AI is doing for content. Business Insider explained that companies like MondelÄz can now turn an idea into a short social video in under five minutes, Coca-Cola uses AI in campaign idea generation, and Svedka even used it in a Super Bowl ad. And when it comes to the bigger picture, agencies are even testing ad ideas with synthetic focus groups before spending money on production. In other words, what that...
The other day, I saw a brand on Facebook trying really hard to sound young. The video had loud music, quick cuts every second, and big captions jumping on the screen. The person in the video kept saying things like âThis product is honestly crazy good,â and âYou guys are not ready for this.â Slang everywhere and trendy words in almost every line. But after watching the whole thing, I still didnât really understand what the product actually did. No clear example. No simple explanation. So even...