Last week, I was looking for a t-shirt I saw on Facebook.

No clue what brand it was. No name, no tag.

So, I took a screenshot, opened Google Lens, and uploaded it.

Boom. Found the same one in less than 5 seconds.

This is what visual search feels like now.

It’s no longer a nice-to-have thing. It’s becoming normal.

Big platforms like Google, Pinterest, and Amazon are making it super easy.

Pinterest Lens might be even more impressive. It can recognize over 2.5 billion objects on its own.

It’s something that advertisers have focused on, but a recent study shows that only 8 percent of specialty retail brands have integrated a photo search capability into their apps.

Another study found that 74% of consumers think searching with text is “not good enough” for what they need.

That’s wild, right?

So, what should you actually do with all this?

👉 If you sell physical products, start learning how visual search works. People don’t want to type and scroll forever. They want to see and buy.

👉 Update your product photos. Clean, clear, high-quality images help visual search tools find your stuff faster.

👉 Keep an eye on platforms like Pinterest and Amazon. They’re leading this shift, and it’s smart to grow where shoppers already look.

If you’re building a store or planning your next product, this is your chance to stay one step ahead.

You don’t need to rush, but don’t ignore it either.

This tech is shaping how people shop.

Small changes now can save you from falling behind later.

If you want to create great visuals for your products (even for a digital product), here are some super easy ways to create mockups without any design skills.

Stay curious,

Minosh.

P.S. Building an online store soon? Here’s a list of the top 5 eCommerce website builders.

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