Google Search is about to get even chattier.

And it means business, publishers, creators, and marketers will have to adjust their search strategies once again, all because of Google’s new AI Mode.

Instead of clicking on links, users are now getting answers right on the search page.

Google announced this to everyone at their I/O event, showing how search is going to work differently now.

And it’s not just Google. More people are using tools like ChatGPT and Perplexity to find information, skipping search engines altogether.

If you’ve noticed fewer visits lately, even though you’re doing what always worked, this might explain why.

The way people search is changing, so the way you bring in traffic needs to change too.

💭 Let’s Talk About What You Can Do

One of the best things you can do is diversify where your traffic comes from.

Pinterest is still a strong choice. People use it like a search engine, and your content can stay visible for months. A good pin with the right keywords can bring consistent visitors.

Another option is Reddit, where you can join conversations in subreddits that match your niche. When it’s natural, share a link to something helpful you’ve written (but you have to be careful and thoughtful to avoid getting blocked or banned).

Facebook still works too. You can post in groups where your ideal readers hang out.

The new Threads platform, Bluesky, and Mastodon also give you new ways to reach more people online.

More importantly, focus on what AI can’t do, such as sharing your real opinions, experiences, and personal tips, since real human experiences make you special.

Also, make sure your site is easy to read, mobile-friendly, and gives people a reason to stay once they land on it.

💡 Try This Today

Pick one of your blog posts, a product page, or a landing page, and update it with your real personal story, experience, and what really satisfies the search intent, as this adds something AI-generated answers can’t offer, a unique point of view.

For example, instead of just making a list of tips about time management, you could share a real story about when you had trouble keeping up with work and life, and what helped you fix it.

And don't just leave your visitors empty-handed, instead, you could invest in building a free tool on your website, related to your niche, that anyone can use to help ease their work.

Or invite them to sign up for your newsletter, and give them something valuable, such as a checklist, an ebook, or a template, in exchange immediately.

Why?

While search engines, social media, and AI can bring people to your site, you can't control how many people they send you. Algorithms can change anytime, and your visitors might stop coming.

When you grow your email list, it gives you a direct way to reach them whenever you want.

So, think about it.

You’re not falling behind, things are just shifting. You’ve already built something valuable, and now it’s about getting it seen in new ways.

Cheers,

Minosh.

PS: If you want to learn how to start your own newsletter, check out this guide.