You’re scrolling like usual.

A video stops you for a second.

Right there under it, you see buttons like “Remix”, “Use this Sound”, or “Use this template”.

You’ve seen that a hundred times by now.

That’s not random.

Platforms push those buttons because they want people to take part, not just watch.

That’s when it became clear, posting by itself doesn’t work like it used to.

They reward participation.

Google even points out that younger audiences want to take part and remix content, not just watch.

When people reply, save, remix, or reuse, platforms read that as a strong signal.

More signals often mean more reach.

So if your content is only one way, you’re making it harder on yourself.

➡️ Make it easy to join in

Most people won’t work to engage. So don’t make them. Use a fill in the blank, a simple prompt, or a tiny template. Skip big challenges.

What matters now isn’t just who can create, but who can keep people involved and coming back.

As platforms changed what they care about, creators had to earn differently, too.

If you’re curious, here’s what creator income looks like as we move through 2026.

➡️ Ask for choices, not favors

People hate feeling asked for effort.

Try “Pick one: A or B?” or “Which would you try first?” Answers come fast.

➡️ Show that reusing is normal

When you share one reply or remix, it signals safety.

Others see it and think, okay, I can do this too.

➡️ Track actions, not views

Views feel good, but don’t guide you. Saves, replies, and reuses tell you what actually worked.

Facebook has shares. Pinterest has saves. YouTube has remixes.

They all mean the same thing: someone cared enough to act.

Hope this helps you think differently about your next piece of content.

Stay curious,

Minosh.

PS: If freelancing is on your mind, this guide walks you through how to start, step-by-step.