đź‘€ YOU Might Be Wrong About LinkedIn
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I’m not a fan and not even using it, but last week, I opened LinkedIn, saw a smart post from a small creator, and thought, “Nice.” Then I checked their profile. No huge following. Just valuable posts, posted around three times a week, teaching one thing tied to one clear niche. That’s the thing most of us still miss. LinkedIn isn’t only for suits and job posts, well, not anymore. It’s one of the few places where simple posts still work, and native documents (carousels) can get real reach. That’s the reality now. Even HubSpot’s 2026 State of Marketing data says LinkedIn use among marketers hit 42% in 2025 (up 11% from 2024), and the platform has over 1.2B members. So, if you’ve been ignoring it because it feels “too corporate,” you might be skipping an easy lane. Here’s a small test you can run this weekend: ➡️ Pick one topic/niche you want to be known for. Not three. One. For example:
If you can’t start it with “I help ___,” it’s not clear yet. ➡️ Post 3 times a week. One lesson you learned. One mistake you made. One simple tip you’d give a beginner. No quotes. No motivation talk. Just what worked, or didn’t. ➡️ Take the best post and turn it into a LinkedIn document. Use 5 to 7 slides. Keep one clear sentence on each slide. Someone should understand a slide even if they see it alone. If you have to explain what a slide means, it’s probably too long. ➡️ Comment where your people already are. Follow small accounts in your niche. Add something useful to the conversation. Don’t just drop “great post” or a “👍” and move on. When you reply with a real thought, the right people actually see you. ➡️ Add one lead magnet to your profile. A checklist or short guide. Put it in the Featured section and leave it there, and make sure it helps you feed your email list. If you’re not sure what to offer yet, I’ve shared a few lead magnet ideas here. This might help you pick something simple. And still, there’s one thing we can’t guarantee. LinkedIn may not work for every creator or every business, and that’s okay. But trying it is still worth it, because if it works for you, showing up and teaching one clear thing in public, again and again, is what makes people remember you. Stay curious, Minosh. PS: If you’ve been thinking, “Maybe I should start a newsletter,” this guide is a good place to start. |
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