You may have seen many social media people argue about AI, or AI vs. jobs, or things that are going to happen in the future because of AI.

But still, on the other hand, you’ve seen this too: many businesses on social media have comments from people asking, “How much is it?” and “Is this for me?” and I’m pretty sure their DMs are also flooded with unanswered questions.

Well, that’s the real problem.

The thing is, we ramble about AI a lot, but we don’t really think about where we can use it for our benefit.

A recent research report from Gusto found that small businesses that used AI on the right kinds of tasks often saw higher revenue and even hiring growth later.

They tracked nearly 7,700 small businesses over close to three years, and that’s the pattern they saw.

When a business raises its AI use by about 10 percentage points, monthly revenue is about 2.2% higher six months later.

That didn’t happen because AI is magic. It happened because they moved faster on the boring stuff and kept people on the risky stuff.

It simply means these are tasks that can be drafted or templated, like replies, product text, follow-ups, and support macros.

These are things AI can handle on its own up to a good level.

So how can this apply to your business?

➡️ Pick one “money moment”

Choose one place where money gets decided: pricing questions, product fit questions, order updates, or booking calls.

If someone DMs “How much is it?” the AI drafts the first reply, you edit the last few lines, then press send.

Later on, after you’ve tracked the common questions for months, you can set up an AI agent to handle the whole chat from start to end, based on your written rules, prices, and policies, and you can check the conversations later.

👉 If you want to get better at AI and actually use it in your work or business projects, here are some solid courses taught by experienced people in the industry.

Most of them are free, and you can go through them slowly, whenever you want.

➡️ Set the rule before you use AI

Before you even paste a prompt, decide what AI is allowed to touch.

AI can draft replies, shorten long messages, rewrite more clearly, and give you a few versions to choose from.

AI cannot decide your pricing, change your offer, promise results, approve refunds, or deal with angry customers.

If money or trust is on the line, you stay in control.

Write this rule somewhere. Don’t keep it in your head.

➡️ Track one number for 14 days

If you don’t track, you’ll feel busy and assume it’s working.

Pick just one number.

Reply time, calls booked per week, lead to sale conversion rate, and revenue per visitor.

Write today’s number down before you start using AI.

Then check again after 14 days.

If nothing changed, adjust. If it improved, then you know it worked.

Also, yes, you still need to read the final version before it goes out.

If you skip that, you’ll eventually send something odd and regret it.

AI can help your business grow, but it works best when it’s helping you, not telling you what to do.

Stay curious,

Minosh.

PS: If you’re wondering which AI tools to even start with, I listed the ones small business owners actually use here.