Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
đ¤ Gen Z will buy from AI. Then leave over it.
|
Everyoneâs excited that AI is driving purchases now. People are asking ChatGPT what to buy, and itâs actually recommending products. That part is true. What nobodyâs talking about is what happens right after. âNew research looked at how Gen Z actually shops with AI, and they found that 48% of Gen Z buyers had already purchased something an AI recommended. But 43% had also switched to a different brand specifically because of how a brand used AI. Thing is, we assume younger buyers will tolerate anything brands do with tech. They grew up online, theyâre used to it, theyâll just accept it. The data says the opposite. The more used to AI they get, the quicker they catch when itâs used in a way that feels confusing or in your face ways. And they just leave. About 25% said theyâd stop sticking with a brand over AI use they didnât know about. Just, you used AI and kept it quiet, so weâre out. The practical part for anyone starting an online store right now: if youâre using any AI in your product descriptions, recommendations, or chat support, just say so. Even just a single line. âWe use AI to help surface products you might like.â Thatâs it. You donât need a long policy page, just donât pretend it isnât happening. The buyers most likely to find you using AI are the same ones most likely to walk away if they feel tricked by it. The trust part costs nothing. Losing it costs everything. Talk soon, Minosh If youâre thinking about getting your products in front of people who shop through ChatGPT and Gemini, Shopifyâs Agentic Storefronts does exactly that, with sales running through Shopifyâs checkout across all the major AI platforms. Affiliate link above. Costs you nothing extra, helps keep this newsletter free. |
TalkBitz Newsletter
Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
Everyone says their thing saves you time. Or saves you money. Or cuts your costs in half. And yeah, it sounds good. It feels like a responsible thing to say, especially when youâre just starting out and donât want to come off as pushy. Thing is, âsaves moneyâ is actually one of the weakest ways to describe what you offer. And I donât mean weak like unclear. I mean weak like it physically limits how much people are willing to pay you. Hereâs why. When someone hears âthis saves you money,â...
Everyone talks about how to get subscribers. How to grow the list, run the launch, get to 100 paying customers. Nobody really talks about what happens after. I saw a story from a freelance illustrator who started a subscription box of her own artwork for $19.99 a box. Good quality prints, nice packaging, real effort. She ran it for six months and then closed it. The reason wasnât bad marketing. The product was good. People liked it. Thing is, after she added up quality prints, packaging, the...
Not my usual Thursday send, but I had to get it out. You know, most people who want to start an online store donât fail because they picked the wrong product, or ran out of money, or didnât know enough about marketing. They fail because they waited. And kept waiting. Until waiting became the plan. Iâve watched this happen up close. Yesterday, I had lunch with a few of my old friends. We were just talking about life, how things turned out, and yes, the cost of living, the usual. And at some...