It was 2009, and that’s when Chrome launched. Google had many things they could’ve shown: tabs, security tools, settings, and all the other stuff it had. But instead, it led with one simple idea: speed. “The Fast Browser.” And that worked. They used this line over and over in different ads. It’s strong. But stop for a second and think about why all those features were not mentioned by Google. That reminded me of something a lot of business owners do by accident. They try to make their offer...