Business and marketing insights from smart founders, researched and handed to you every Thursday.
š§ YOU Might Be Focusing on the Wrong Screen
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You sit at your laptop, adjust the gaps, feel good, and press publish. Then someone checks it half asleep on a bus, holding on with one hand, with your whole content packed into a tiny phone screen. Most people do that now. Around 96% use the internet on their phones (Global Overview Report, DataReportal), even if they sometimes use a laptop or desktop (60%) too. Still, mobile is where most of the action happens.So if your content looks good only on your laptop but is hard to read on a phone, youāre not meeting your audience where they actually are. Youāre designing for yourself, not for them. If you keep doing that, youāre just talking to your own screen. So how do you fix that? Or at least, how do you make sure youāre doing it right? ā”ļø Read your own stuff on your phone Open your blog, website, online store, or newsletters on your phone (from different browsers), on normal cellular data, not WiFi. If it loads slowly, elements lag, or feels tight, that is what your readers feel. ā”ļø Write for small screens Use short lines, clear breaks, and simple headings. No giant blocks of text. Your reader is scrolling between your messages, not sitting with a coffee and a big monitor. ā”ļø Make content that lives in apps Turn your big ideas into posts, threads, stories, and short videos. Let people find you where they already scroll, then send them to longer content only when it makes sense. If you want help, I explained this more in a blog post here, so you can learn how to correctly do content repurposing the easy way. ā”ļø Watch your numbers Check how much of your traffic is mobile. If fewer people visit from mobile, it might mean your mobile layout is weak. Fix the mobile view first because that is where most people come from now. And if fixing design is not your thing, you can hire a freelancer to sort it out for you. Hereās where you can find them. Your work deserves attention. Now make sure it fits in your readerās hand. Stay curious, Minosh. PS: If you are thinking about what to build next, check out this list of online business ideas that fit the way people use the internet today. |
TalkBitz Newsletter
Business and marketing insights from smart founders, researched and handed to you every Thursday.
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