There’s a guy I saw on Reddit (r/smallbusiness) who landed his first marketing client through a random lunch conversation. Not with a portfolio. Not even a cold outreach strategy. Just a conversation that turned into a $1,500 contract. He rode that for 18 months, got a couple more clients, and thought he was building something real. Then it dried up. Now he’s only making 600 bucks a month, which means he’s losing money, and he’s really trying to work out what went wrong along the way. He...