Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
đ Something quietly changed on Pinterest
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If you sell something men actually care about, whether thatâs grooming, outdoor gear, hobby supplies, workwear, Pinterest probably wasnât even on your radar. And I get it. Pinterest has this reputation. Wedding boards, recipe pins, home decor with too many throw pillows and a candle in every corner. Itâs been that way for as long as anyone can remember, so people just keep thinking that. But real life looks different right now, maybe a whole lot. Pinterest just put out their 2026 Menâs Trend Report, and the numbers in it made me stop scrolling. Gen Z menâs searches on Pinterest are up 17% year over year, and they now account for more than 62% of all male monthly searches there. The audience is real. Itâs there. Itâs just that almost nobody creating for men seems to know it yet. Thing is, when you look at what theyâre actually searching for, itâs not abstract stuff. âOffline hobbiesâ is up 551%. âNo phone ideasâ up 581%. Theyâre looking for woodworking projects, pottery, hosting setups, grooming routines, workwear. Concrete things. Purchasable things. Searches that connect directly to products somebody could sell right now. And the competition in most of these niches on Pinterest is still basically zero. Instagram is saturated. TikTok is loud and unpredictable. Pinterest for men is just, well, quiet. And quiet is usually where the early traffic hides before everyone else figures it out. Iâm not saying this works for every business. If thereâs no visual angle to what you sell, maybe itâs better to skip it. But if you have any product or content that serves men even loosely, and you havenât tested Pinterest for it, thatâs worth at least one afternoon of your time. Put up a few boards. See what gets saved. Talk soon, Minosh If youâre testing Pinterest for a new audience, Tailwindâs SmartSchedule handles the timing automatically so youâre not just posting blind and hoping. Affiliate link above. It costs you nothing extra but helps keep this newsletter free. |
TalkBitz Newsletter
Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
Everyoneâs excited that AI is driving purchases now. People are asking ChatGPT what to buy, and itâs actually recommending products. That part is true. What nobodyâs talking about is what happens right after. New research looked at how Gen Z actually shops with AI, and they found that 48% of Gen Z buyers had already purchased something an AI recommended. But 43% had also switched to a different brand specifically because of how a brand used AI. Thing is, we assume younger buyers will tolerate...
Not my usual Thursday send, but I had to get it out. You know, most people who want to start an online store donât fail because they picked the wrong product, or ran out of money, or didnât know enough about marketing. They fail because they waited. And kept waiting. Until waiting became the plan. Iâve watched this happen up close. Yesterday, I had lunch with a few of my old friends. We were just talking about life, how things turned out, and yes, the cost of living, the usual. And at some...
Everyone tells you the same thing when you start a YouTube channel. Go niche. Pick a tiny topic. Build a small, loyal audience. And to be fair, that advice isnât totally wrong. But YouTube just came out with a culture report and it complicates things a bit. They surveyed 939 people between 14 and 44, and 63% said they watch content or follow creators that everyone they know is also watching. Same as five years ago. The niche explosion happened, sure, but people still want to feel like theyâre...