If you sell something men actually care about, whether that’s grooming, outdoor gear, hobby supplies, workwear, Pinterest probably wasn’t even on your radar.

And I get it.

Pinterest has this reputation. Wedding boards, recipe pins, home decor with too many throw pillows and a candle in every corner.

It’s been that way for as long as anyone can remember, so people just keep thinking that. But real life looks different right now, maybe a whole lot.

Pinterest just put out their 2026 Men’s Trend Report, and the numbers in it made me stop scrolling.

Gen Z men’s searches on Pinterest are up 17% year over year, and they now account for more than 62% of all male monthly searches there.

The audience is real. It’s there.

It’s just that almost nobody creating for men seems to know it yet.

Thing is, when you look at what they’re actually searching for, it’s not abstract stuff.

“Offline hobbies” is up 551%. “No phone ideas” up 581%.

They’re looking for woodworking projects, pottery, hosting setups, grooming routines, workwear.

Concrete things. Purchasable things. Searches that connect directly to products somebody could sell right now.

And the competition in most of these niches on Pinterest is still basically zero.

Instagram is saturated. TikTok is loud and unpredictable. Pinterest for men is just, well, quiet.

And quiet is usually where the early traffic hides before everyone else figures it out.

I’m not saying this works for every business.

If there’s no visual angle to what you sell, maybe it’s better to skip it.

But if you have any product or content that serves men even loosely, and you haven’t tested Pinterest for it, that’s worth at least one afternoon of your time.

Put up a few boards. See what gets saved.

Talk soon,

Minosh

If you’re testing Pinterest for a new audience, Tailwind’s SmartSchedule handles the timing automatically so you’re not just posting blind and hoping.

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