An influencer named Alix Earle just did something most influencer brands can’t really do. She launched a skincare line in March. Made $1 million in just five minutes. Everything sold out in 10 hours. And no, it wasn’t because she has 14 million followers. It’s because she did the one thing most people are too scared to do when launching a product. She turned her biggest weakness into the conversation. Here’s the thing about influencer brands. Most of them don’t work out, and it’s not because...