Business and marketing insights from smart founders, researched and handed to you every Thursday.
⏰ Your side hustle plan has a time problem
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Almost every side hustle tip starts with the same line. “Just find 30 minutes a day.” And I get it, 30 minutes doesn’t sound like much. It sounds like something anyone can manage between dinner and Netflix. But here’s the thing. Pew Research just dropped data showing that women in their 30s and 40s spend about 52 more minutes a day on housework than men in the same age group. On top of that, unpaid responsibilities like caregiving don't stop when the workday ends. And when you add it all up, paid work plus unpaid work, women and men are clocking nearly the same total hours. Around 8.8 hours each, every day. So the 30 free minutes everyone talks about? For a lot of people, those minutes are already gone before dinner even starts. I’m not saying this to make anyone feel bad. I’m saying it because the advice “just find the time” only works if the time is actually there to find. And that’s what nobody tells you when they say you should start a side hustle. Thing is, the problem isn’t the hustle. It’s the model. A lot of popular side hustle ideas, freelancing by the hour, client work, custom orders, anything that needs you to show up in real time, quietly assume you’ve got wide open pockets of free time. And if you don’t, those models can drain you fast. What actually fits into a packed day is something you build once and it keeps going. An ebook someone downloads at 2am while you’re sleeping. A spreadsheet template on Etsy. A digital planner someone buys on a Tuesday while you’re at work. None of those need you to be there. None of them need a free afternoon. I know, digital products aren’t perfect, they take real work upfront and the market is super noisy, but the math works differently. You’re not selling your time. You’re selling something you already made. If you’ve been waiting for the right time to start something, and that time never seems to come, that might be something to think about. There’s a list of 50 digital product ideas on TalkBitz if you want somewhere to start. Go have a look. Talk soon, Minosh P.S. Also, if you’ve ever wondered why some people seem to grow an online income while working full-time and others spin their wheels for years, a lot of it comes down to picking the wrong model first. This might explain why. |
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Business and marketing insights from smart founders, researched and handed to you every Thursday.
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