Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
đș YouTube says niche isn't enough anymore
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Everyone tells you the same thing when you start a YouTube channel. Go niche. Pick a tiny topic. Build a small, loyal audience. And to be fair, that advice isnât totally wrong. But YouTube just came out with a culture report and it complicates things a bit. They surveyed 939 people between 14 and 44, and 63% said they watch content or follow creators that everyone they know is also watching. Same as five years ago. The niche explosion happened, sure, but people still want to feel like theyâre part of something bigger. The mainstream didnât die. It just moved online. And when they asked people what feels big and known right now, YouTube creators (77%) and memes (78%) came in at nearly the same level as Hollywood celebrities (79%) and the Super Bowl (83%). Online culture isnât competing with mainstream anymore. It is mainstream. So what actually makes some creators blow up and others stay stuck at 200 views? According to YouTube, itâs participation. Whether people clip it, react to it, share it, or build on it. The âBackroomsâ video, look it up if you havenât, started as a single YouTube upload, turned into a whole fandom through community clips and remixes, and ended up as a Hollywood movie. Nobody engineered that. It just made people feel something they couldnât stop thinking about. The clips followed from that. Thing is, most beginners donât think about that when theyâre making content. They think about the next video. Not whether the video they just made can travel. If your content doesnât clip well, it probably wonât reach anyone outside of who already follows you. And that's the part nobody tells you when they say go niche. Talk soon, Minosh If you want to start turning your long videos into short clips that actually travel on Shorts, Reels, and TikTok, Klap does it automatically and saves you a few hours every week. Affiliate link above. Costs you nothing extra, helps keep this newsletter free. |
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Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
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