Business and marketing insights from smart founders, researched and handed to you every Thursday.
🎩 3 key steps for every piece of marketing
|
Welcome to another edition of our newsletter! In this edition, we will talk about the main parts of every marketing strategy in three easy steps: Getting Attention, Keeping Attention, and Turning Attention into Action. Let me explain what they actually mean: 👋 Grabbing Attention The first step in any marketing campaign is to grab the audience's attention. Think of your headline, subject line, or ad as a fishing hook. It's your first impression, and it needs to be compelling. Craft Powerful Headlines: Use strong, action-oriented language. Use Visuals: Images and videos can capture attention more effectively than text alone. Personalization: Tailor your messages to the audience's interests and needs. 🙌 Keeping Attention Once you've grabbed attention, the next challenge is to keep it. This is where your body copy, landing pages, and articles come into play. Engaging Content: Write in a conversational tone and keep paragraphs short. Storytelling: Use anecdotes and narratives to make your content relatable. Interactive Elements: Include quizzes, polls, and interactive infographics. Side note: You can use a tool like Interact for creating quizzes. 🤙 Turning Attention into Action The final step is converting that interest/attention into action. Your call-to-action (CTA) must be clear, compelling, and easy to follow. Strong CTAs: Use verbs that encourage action like "Join," "Download," or "Get Started." Simplify Forms: Reduce the number of fields to make email signing up easier. Offer Incentives: Provide discounts, free trials, or exclusive content. Until next time, keep your marketing simple and effective! Cheers, Minosh. PS: I made a free handbook explaining all the tools you need to run an online business. You can download it by clicking here. It's like a treasure map, but instead of gold, you'll find the perfect tools to make your business shine! |
TalkBitz Newsletter
Business and marketing insights from smart founders, researched and handed to you every Thursday.
Every business advice article says the same thing. Run a discount. Offer a freebie. Set up a referral bonus. Get people in the door. And I get why it feels right. When you’re just at the starting phase of your business, you need customers, and you figure a little reward will push people over the line. It’s what you see big brands do. So you copy it. Here’s the thing, though. There’s actual science behind why this backfires, and not a small thing either. It’s called the overjustification...
There’s a grey metal box sitting outside millions of American homes right now. It keeps the house cool. It also looks terrible, stuck right in the middle of a patio someone just spent $4,000 renovating. People search “how to hide AC unit outside” and end up with a rabbit hole of ugly $20 plastic covers that somehow look worse than the unit itself. That search, right there, is the business. Here’s the thing. A lot of people hear “sell decorative AC covers” and think it sounds too simple, or...
There’s a guy on Reddit who built a scraper that watches Craigslist for used cars priced way below market. The moment one shows up, he gets an alert. He started flipping cars on the side and eventually turned the scraper into a paid tool. Cool story. But most of us have no idea how to build one. So I started thinking, what’s the version of this idea that doesn’t need any code? And I think I found it. Flipping stuff from Facebook Marketplace or Craigslist is a real side hustle. People make a...