Helping everyday people start and grow their online businesses with strategies and tools that get results.
🎩 3 key steps for every piece of marketing
|
Welcome to another edition of our newsletter! In this edition, we will talk about the main parts of every marketing strategy in three easy steps: Getting Attention, Keeping Attention, and Turning Attention into Action. Let me explain what they actually mean: 👋 Grabbing Attention The first step in any marketing campaign is to grab the audience's attention. Think of your headline, subject line, or ad as a fishing hook. It's your first impression, and it needs to be compelling. Craft Powerful Headlines: Use strong, action-oriented language. Use Visuals: Images and videos can capture attention more effectively than text alone. Personalization: Tailor your messages to the audience's interests and needs. 🙌 Keeping Attention Once you've grabbed attention, the next challenge is to keep it. This is where your body copy, landing pages, and articles come into play. Engaging Content: Write in a conversational tone and keep paragraphs short. Storytelling: Use anecdotes and narratives to make your content relatable. Interactive Elements: Include quizzes, polls, and interactive infographics. Side note: You can use a tool like Interact for creating quizzes. 🤙 Turning Attention into Action The final step is converting that interest/attention into action. Your call-to-action (CTA) must be clear, compelling, and easy to follow. Strong CTAs: Use verbs that encourage action like "Join," "Download," or "Get Started." Simplify Forms: Reduce the number of fields to make email signing up easier. Offer Incentives: Provide discounts, free trials, or exclusive content. Until next time, keep your marketing simple and effective! Cheers, Minosh. PS: I made a free handbook explaining all the tools you need to run an online business. You can download it by clicking here. It's like a treasure map, but instead of gold, you'll find the perfect tools to make your business shine! ​ |
TalkBitz Newsletter
Helping everyday people start and grow their online businesses with strategies and tools that get results.
I remember when I tried to watch website visits, followers, email opens, and Pinterest saves… It was just too much. Yes, I tried to grow them all, looking at all of them. But it’s not the right way. The people at Morning Brew (yes, the daily email newsletter that delivers business and tech news has grown to over 4 million subscribers) did the right thing at that time. They picked one number to focus on. That’s how they grew. Trying to watch every metric only leaves you tired and confused. If...
Ever notice how the people you trust most online don’t start by selling you something? They start by teaching. It’s one of the things I learned from reading tons of blog posts and watching YouTube videos. They always showed why it matters before trying to sell anything. Here’s the truth: If you’re always trying to sell, people stop paying attention. For example, if every post sounds like this: “Buy my $16 template pack!” Try it this way instead: “I remember feeling stuck every week, signing...
I had a friend who started selling wall art and he strongly believed that if he built something great, people would just show up. He launched, waited, and waited some more. Then, after a few months, I asked him how the business was going. He said he just gave up on it. He really started it, and that’s a good thing. But after all that work, it was just…quiet. Too quiet. But what he missed was telling people why they should choose him. In other words, weak positioning. He could have chosen who...