The other day, I saw a brand on Facebook trying really hard to sound young. The video had loud music, quick cuts every second, and big captions jumping on the screen. The person in the video kept saying things like “This product is honestly crazy good,” and “You guys are not ready for this.” Slang everywhere and trendy words in almost every line. But after watching the whole thing, I still didn’t really understand what the product actually did. No clear example. No simple explanation. So even...

The other day, I was thinking about how most people still treat TikTok like a place to scroll when they’re bored. You know, just for watching that random stuff, like someone reviewing a $14 croissant like it’s a life event. Or a guy explaining how to get rich while sitting in a rented Lamborghini. Anyway, you get the idea. But that view is getting old. People now open TikTok and type in questions like they used to do on Google. They want a quick answer they can watch. And believe it or not,...

A few days ago, I clicked on an article link from Facebook. It paused for a second, then showed a huge cookie banner with way too many options. I just pressed accept because I only wanted to read the post. Then a pop-up came asking me to join the email list. I closed it. Another small bar appeared at the bottom, talking about some limited time offer. The space for the actual text kept shrinking until it felt like I was reading through a tiny hole. So I left, even though the article itself was...