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Still using ChatGPT? I mean, for blog posts, social media posts, or your website copy? There’s nothing wrong with it. But… The best AI tool for content research isn’t ChatGPT or Gemini, but Perplexity AI, an AI-powered conversational search engine. Why do I say that? Here’s why Perplexity AI might be better for research content: ➡️ Up-to-date Information: Perplexity AI uses current internet data, while ChatGPT’s knowledge has a cutoff date. ➡️ Provides Sources: Perplexity AI gives links to where it got information, which ChatGPT doesn’t do. ➡️ Better Conversations: Both tools let you chat, but Perplexity AI can ask follow-up questions, making research easier. So if you want to write better, more current, and interesting content, Perplexity might help you find more accurate information, making it a more suitable choice for content research. To learn more about how Perplexity AI can improve your workflow, give this guide a read. Cheers, Minosh. |
Data-backed lessons on what works in online business, made for everyday people.
Okay, you probably saw this already, right? That $3.99 lavender tote bag from Trader Joe’s went viral on TikTok and turned into a whole thing. People were lining up, stores had to set limits, and next thing you know, resale listings were popping up everywhere, like eBay, Etsy, you name it. So yeah, it looked like just a simple product, but that was not the real story. The thing is, the bag did not blow up just because it was limited. It blew up because people already cared. That is the part...
It was 2009, and that’s when Chrome launched. Google had many things they could’ve shown: tabs, security tools, settings, and all the other stuff it had. But instead, it led with one simple idea: speed. “The Fast Browser.” And that worked. They used this line over and over in different ads. It’s strong. But stop for a second and think about why all those features were not mentioned by Google. That reminded me of something a lot of business owners do by accident. They try to make their offer...
Cooking a full meal in 5 minutes used to sound impossible. Now that’s basically what AI is doing for content. Business Insider explained that companies like Mondelēz can now turn an idea into a short social video in under five minutes, Coca-Cola uses AI in campaign idea generation, and Svedka even used it in a Super Bowl ad. And when it comes to the bigger picture, agencies are even testing ad ideas with synthetic focus groups before spending money on production. In other words, what that...