Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
š§ ChatGPT Isn't Good for Research
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Still using ChatGPT? I mean, for blog posts, social media posts, or your website copy? Thereās nothing wrong with it. Butā¦ The best AI tool for content research isnāt ChatGPT or Gemini, but Perplexity AI, an AI-powered conversational search engine. Why do I say that? Hereās why Perplexity AI might be better for research content: ā”ļø Up-to-date Information: Perplexity AI uses current internet data, while ChatGPTās knowledge has a cutoff date. ā”ļø Provides Sources: Perplexity AI gives links to where it got information, which ChatGPT doesnāt do. ā”ļø Better Conversations: Both tools let you chat, but Perplexity AI can ask follow-up questions, making research easier. So if you want to write better, more current, and interesting content, Perplexity might help you find more accurate information, making it a more suitable choice for content research. To learn more about how Perplexity AI can improve your workflow, give this guide a read. Cheers, Minosh. |
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Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
Everyoneās excited that AI is driving purchases now. People are asking ChatGPT what to buy, and itās actually recommending products. That part is true. What nobodyās talking about is what happens right after. New research looked at how Gen Z actually shops with AI, and they found that 48% of Gen Z buyers had already purchased something an AI recommended. But 43% had also switched to a different brand specifically because of how a brand used AI. Thing is, we assume younger buyers will tolerate...
Not my usual Thursday send, but I had to get it out. You know, most people who want to start an online store donāt fail because they picked the wrong product, or ran out of money, or didnāt know enough about marketing. They fail because they waited. And kept waiting. Until waiting became the plan. Iāve watched this happen up close. Yesterday, I had lunch with a few of my old friends. We were just talking about life, how things turned out, and yes, the cost of living, the usual. And at some...
Everyone tells you the same thing when you start a YouTube channel. Go niche. Pick a tiny topic. Build a small, loyal audience. And to be fair, that advice isnāt totally wrong. But YouTube just came out with a culture report and it complicates things a bit. They surveyed 939 people between 14 and 44, and 63% said they watch content or follow creators that everyone they know is also watching. Same as five years ago. The niche explosion happened, sure, but people still want to feel like theyāre...