Not long ago, someone on Pinterest commented, “do you think we can even grow a business without social media in 2025”.

Just like that, my next blog post almost wrote itself.

It reminded me that, sometimes your best content comes straight from your own audience.

When you invite others to share their wins, struggles, or honest questions, things get way easier (and a lot more real).

A recent research also found that 69% of people trust recommendations from creators, just like they trust advice from family and friends.

That’s way more than any ad can do.

If you run a business, adding creator voices to your content isn’t just a nice touch, it’s the new must-have.

You can partner with creators who fit your style (there are lots of platforms to help, check out this blog post for a list).

Or, you can let your own audience fuel your OWN content:

➡️ Ask your readers for stories, questions, or even screenshots of their results. It’s the simplest way to make your content feel real.

➡️ Use those stories in your next newsletter or blog (always get permission first). When you’re ready to take it further, you can feature your favorite submissions and give a friendly shoutout.

➡️ Try short interviews with followers or share behind-the-scenes feedback, including things that didn’t work out.

➡️ Reward people who join in. Sometimes just seeing their name on your social media, website, or newsletter is enough to make their day.

Your audience isn’t just followers, they’re your hidden strength. Let them help you grow.

Stay curious,

Minosh.

PS: If you have a story or something that worked for you, just hit reply and tell me about it.

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