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Itâs the 11th month of 2024, and AI is everywhere. Even ChatGPT now has SearchGPT, a feature thatâs challenging Google and Bing. And your competitors are using AI to work faster, smarter, and cheaper. To be exact, 72% of businesses use AI for at least one part of their work. Meanwhile, you may still be doing things the old way. You might be asking yourself: Am I falling behind in a world where AI is becoming more common? Can my business stay competitive if I donât start using AI? How do I get started with AI when it seems so difficult? Itâs okay to be worried about AI. But the thing is, AI can be helpful in many ways, yet itâs not suitable for everything. So how can you use AI in your business without making big changes to your whole routine and keeping a good balance? Your Simple AI Plan: Start SmallJust start with something small that matters to you or your business. âĄď¸ Step 1: Find one task that takes a lot of time. âĄď¸ Step 2: Look for one AI tool that can help with this task. âĄď¸ Step 3: Try it out and learn. This is your first step into AI! If youâre still wondering what to choose, here are 10 AI tools for small business owners, and even for almost every kind of business, that I believe could be gold. What do I think about all this AI stuff?Use it to help you work better, but donât let it do all your thinking for you. For example, when I write these newsletters, I ask Perplexity AI to research industry statistics and suggest different ways to explain concepts. But I donât just copy-paste its response. Instead, I read through the suggestions, double-check any important numbers, and then rewrite everything in my own words - the style youâre reading now. AI helps me save a lot of time on research, but the final message you read is still mine. So what I learned from using those tools is, things would be better when people learn to work WITH AI, not those who work AGAINST it or ignore it. Cheers, Minosh. |
Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
Everyoneâs excited that AI is driving purchases now. People are asking ChatGPT what to buy, and itâs actually recommending products. That part is true. What nobodyâs talking about is what happens right after. New research looked at how Gen Z actually shops with AI, and they found that 48% of Gen Z buyers had already purchased something an AI recommended. But 43% had also switched to a different brand specifically because of how a brand used AI. Thing is, we assume younger buyers will tolerate...
Not my usual Thursday send, but I had to get it out. You know, most people who want to start an online store donât fail because they picked the wrong product, or ran out of money, or didnât know enough about marketing. They fail because they waited. And kept waiting. Until waiting became the plan. Iâve watched this happen up close. Yesterday, I had lunch with a few of my old friends. We were just talking about life, how things turned out, and yes, the cost of living, the usual. And at some...
Everyone tells you the same thing when you start a YouTube channel. Go niche. Pick a tiny topic. Build a small, loyal audience. And to be fair, that advice isnât totally wrong. But YouTube just came out with a culture report and it complicates things a bit. They surveyed 939 people between 14 and 44, and 63% said they watch content or follow creators that everyone they know is also watching. Same as five years ago. The niche explosion happened, sure, but people still want to feel like theyâre...