“Our app uses AI-powered algorithms!” said the founder with a smile. “That’s nice,” replied the customer, “but how does it help me?” This interaction happens more often than you’d think. You’ve probably heard, “Features tell, but benefits sell,” and there’s a good reason this phrase keeps coming up. Think about it this way: people care more about how something makes their life better than a long list of fancy features. This matters whether you’re starting a small business, already have a big one, or even have a small digital product online for just $1. What your customers really want is to see how it helps them. They want solutions. For example, imagine your product is a meal planning app. Here’s how to turn your features into benefits: 1. Identify the problem: What’s bothering your customers right now? Think about the everyday problems they face and how your product makes those problems go away. “People struggle to plan healthy meals while managing a busy schedule and often end up ordering takeout.” 2. Show the benefit: People want things that help them, not just a list of cool features. What makes your customer’s day better when they use your product? Instead of saying “AI-powered recipe suggestion engine” (feature), say “Never worry about what to cook - get personalized meal ideas that match your taste and schedule” (benefit) 3. Relate it to their day-to-day: Show them real-life examples they can understand. Think about their daily life - when would they use your product and how would it help them? “Imagine it’s 6 PM, you’re tired after work, but instead of stressing about dinner, you open the app and find a quick, healthy recipe using ingredients you already have. Within 30 minutes, you’re enjoying a home-cooked meal instead of expensive takeout.” Even if it’s just a $1 product, thinking this way helps you connect better with customers. Take a moment to see how you’re presenting yours. Until next time, Keep focusing on benefits, not features! Cheers, Minosh. PS: Thinking about selling something on your own? These one-person business ideas might give you some inspiration. |
Helping everyday people start and grow their online businesses with strategies and tools that get results.
After a long time, last week, I tried editing a quick video for one of my friend’s new small business with the popular video editing tool CapCut, but got blocked by its new paywall. You know that moment when you’re almost done, but then the app wants you to upgrade? I just sighed, closed the app, and thought, “There has to be a better way.” So I started looking for other free video editors. And wow, things have changed a lot since the days of Windows Movie Maker! You have plenty of choices...
Last week, I saw a bakery with a long line down the street. No fancy ads, no Instagram, just tasty bread and happy customers. It made me smile. Not every business needs to be on social media. If you’re tired of posting every day or chasing likes that don’t lead to sales, I want to tell you something: There are still many real ways to grow a business, even now, in 2025. 1: Use Email Like a Pro It’s old-school, but it works. When someone signs up for your emails, they’re letting you talk right...
Ever heard of Mister Splashy Pants? Back in 2007, Greenpeace ran a poll to name a whale for their anti-whaling campaign. They expected serious names. But the internet had other plans. Someone suggested Mister Splashy Pants. People loved it. The name blew up on Reddit, won the vote, and Greenpeace had to roll with it. The best part? That silly name helped the campaign get massive attention, and it helped stop the hunt. It’s a reminder that sometimes the internet behaves in unexpected ways, and...