Helping you skip years of mistakes in online business with real tools and strategies that actually work.
🤖 AI is cool, but does it SELL?
|
“Our app uses AI-powered algorithms!” said the founder with a smile. “That’s nice,” replied the customer, “but how does it help me?” This interaction happens more often than you’d think. You’ve probably heard, “Features tell, but benefits sell,” and there’s a good reason this phrase keeps coming up. Think about it this way: people care more about how something makes their life better than a long list of fancy features. This matters whether you’re starting a small business, already have a big one, or even have a small digital product online for just $1. What your customers really want is to see how it helps them. They want solutions. For example, imagine your product is a meal planning app. Here’s how to turn your features into benefits: 1. Identify the problem: What’s bothering your customers right now? Think about the everyday problems they face and how your product makes those problems go away. “People struggle to plan healthy meals while managing a busy schedule and often end up ordering takeout.” 2. Show the benefit: People want things that help them, not just a list of cool features. What makes your customer’s day better when they use your product? Instead of saying “AI-powered recipe suggestion engine” (feature), say “Never worry about what to cook - get personalized meal ideas that match your taste and schedule” (benefit) 3. Relate it to their day-to-day: Show them real-life examples they can understand. Think about their daily life - when would they use your product and how would it help them? “Imagine it’s 6 PM, you’re tired after work, but instead of stressing about dinner, you open the app and find a quick, healthy recipe using ingredients you already have. Within 30 minutes, you’re enjoying a home-cooked meal instead of expensive takeout.” Even if it’s just a $1 product, thinking this way helps you connect better with customers. Take a moment to see how you’re presenting yours. Until next time, Keep focusing on benefits, not features! Cheers, Minosh. PS: Thinking about selling something on your own? These one-person business ideas might give you some inspiration. ​ |
TalkBitz Newsletter
Helping you skip years of mistakes in online business with real tools and strategies that actually work.
At the very end of 2025, a Business Insider writer did a simple review. She spent a year talking to founders and side hustlers. Then she tried her own thing too, selling pickleball paddles. She didn’t find quick success. Sales came in slowly, and some weeks felt pretty dull. After everything, just a few simple lessons made sense to her. Not the big promises or secrets. Just the stuff that actually helps when business feels quiet. Here’s the core idea: Most people don’t quit because they start...
You’re scrolling like usual. A video stops you for a second. Right there under it, you see buttons like “Remix”, “Use this Sound”, or “Use this template”. You’ve seen that a hundred times by now. That’s not random. Platforms push those buttons because they want people to take part, not just watch. That’s when it became clear, posting by itself doesn’t work like it used to. They reward participation. Google even points out that younger audiences want to take part and remix content, not just...
Last week, I almost bought a Type-C charging cable online. Then I paused and read the reviews. Not the “it works” reviews. The “what this brand stands for” ones. I wasn’t comparing prices anymore. I was checking if this was a brand I felt okay buying from. That small moment reminded me of something research keeps showing in 2025 and heading into 2026: people are buying with their values, not just their wallets. This isn’t only about being “nice” or “ethical”. It’s about trust. And trust turns...