Helping you skip years of mistakes in online business with real tools and strategies that actually work.
🤖 AI is cool, but does it SELL?
|
“Our app uses AI-powered algorithms!” said the founder with a smile. “That’s nice,” replied the customer, “but how does it help me?” This interaction happens more often than you’d think. You’ve probably heard, “Features tell, but benefits sell,” and there’s a good reason this phrase keeps coming up. Think about it this way: people care more about how something makes their life better than a long list of fancy features. This matters whether you’re starting a small business, already have a big one, or even have a small digital product online for just $1. What your customers really want is to see how it helps them. They want solutions. For example, imagine your product is a meal planning app. Here’s how to turn your features into benefits: 1. Identify the problem: What’s bothering your customers right now? Think about the everyday problems they face and how your product makes those problems go away. “People struggle to plan healthy meals while managing a busy schedule and often end up ordering takeout.” 2. Show the benefit: People want things that help them, not just a list of cool features. What makes your customer’s day better when they use your product? Instead of saying “AI-powered recipe suggestion engine” (feature), say “Never worry about what to cook - get personalized meal ideas that match your taste and schedule” (benefit) 3. Relate it to their day-to-day: Show them real-life examples they can understand. Think about their daily life - when would they use your product and how would it help them? “Imagine it’s 6 PM, you’re tired after work, but instead of stressing about dinner, you open the app and find a quick, healthy recipe using ingredients you already have. Within 30 minutes, you’re enjoying a home-cooked meal instead of expensive takeout.” Even if it’s just a $1 product, thinking this way helps you connect better with customers. Take a moment to see how you’re presenting yours. Until next time, Keep focusing on benefits, not features! Cheers, Minosh. PS: Thinking about selling something on your own? These one-person business ideas might give you some inspiration. ​ |
TalkBitz Newsletter
Helping you skip years of mistakes in online business with real tools and strategies that actually work.
I don’t know if it’s just me, but you know how leftover pizza tastes even better the next morning once it’s reheated just right? Could be just me, but I doubt it. Anyway, that’s what updating your old content feels like. It’s not about starting from scratch. It’s about polishing what already works. Most beginners keep chasing new ideas, thinking that’s how growth happens. But smart people? They revisit their old posts, improve them, and watch the results climb again and again. This is how...
Ever noticed how some newsletters just feel different? I still remember the first time someone hit reply to my weekly email and shared how useful and helpful it was for him. Suddenly, it wasn’t just me sending words out into nothing. Not just for me, newsletters have now become a real place for people to share and feel listened to. And now there’s a change happening. Newsletters aren’t just for sharing updates anymore. According to HubSpot, marketing experts say that in 2025, more newsletters...
Not long ago, someone on Pinterest commented, “do you think we can even grow a business without social media in 2025”. Just like that, my next blog post almost wrote itself. It reminded me that, sometimes your best content comes straight from your own audience. When you invite others to share their wins, struggles, or honest questions, things get way easier (and a lot more real). A recent research also found that 69% of people trust recommendations from creators, just like they trust advice...