Business and marketing insights from smart founders, researched and handed to you every Thursday.
🤖 AI is cool, but does it SELL?
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“Our app uses AI-powered algorithms!” said the founder with a smile. “That’s nice,” replied the customer, “but how does it help me?” This interaction happens more often than you’d think. You’ve probably heard, “Features tell, but benefits sell,” and there’s a good reason this phrase keeps coming up. Think about it this way: people care more about how something makes their life better than a long list of fancy features. This matters whether you’re starting a small business, already have a big one, or even have a small digital product online for just $1. What your customers really want is to see how it helps them. They want solutions. For example, imagine your product is a meal planning app. Here’s how to turn your features into benefits: 1. Identify the problem: What’s bothering your customers right now? Think about the everyday problems they face and how your product makes those problems go away. “People struggle to plan healthy meals while managing a busy schedule and often end up ordering takeout.” 2. Show the benefit: People want things that help them, not just a list of cool features. What makes your customer’s day better when they use your product? Instead of saying “AI-powered recipe suggestion engine” (feature), say “Never worry about what to cook - get personalized meal ideas that match your taste and schedule” (benefit) 3. Relate it to their day-to-day: Show them real-life examples they can understand. Think about their daily life - when would they use your product and how would it help them? “Imagine it’s 6 PM, you’re tired after work, but instead of stressing about dinner, you open the app and find a quick, healthy recipe using ingredients you already have. Within 30 minutes, you’re enjoying a home-cooked meal instead of expensive takeout.” Even if it’s just a $1 product, thinking this way helps you connect better with customers. Take a moment to see how you’re presenting yours. Until next time, Keep focusing on benefits, not features! Cheers, Minosh. PS: Thinking about selling something on your own? These one-person business ideas might give you some inspiration. |
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Business and marketing insights from smart founders, researched and handed to you every Thursday.
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