Think about being at a party. Someone says in a boring way “There’s some food if you want.” That’s a weak way to get people interested. But what if your friend comes up to you all excited and says “Hey! Sarah made this amazing chocolate cake - you need to try it, it’s right there in the kitchen!” That’s how you get people excited and ready to act. When it comes to online marketing, that’s what holds the power of guiding your audience on exactly what to do next, and we call them CTAs...