Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
🚨 CTAs: The Truth You’re Ignoring
|
Think about being at a party. Someone says in a boring way “There’s some food if you want.” That’s a weak way to get people interested. But what if your friend comes up to you all excited and says “Hey! Sarah made this amazing chocolate cake - you need to try it, it’s right there in the kitchen!” That’s how you get people excited and ready to act. When it comes to online marketing, that’s what holds the power of guiding your audience on exactly what to do next, and we call them CTAs (call-to-actions). Let me show you the difference: ❌ “Click here to learn more” ✅ “Get Your Free Meal Plan Template, Ready in 2 Minutes!” No matter if you’re writing for your website, Instagram, or blog, using clear and friendly language in your CTAs helps turn just users into active members of your community or even your customers. So, how do we write CTAs that work? First, be clear about what you want people to do. Add a sense of “do it now” to your message, and use words that make people want to take action. Don’t be vague. Tell people exactly what good things they’ll get. Use exciting words that make people want to click right away, and keep it short and sweet. Talk directly to your audience like you’re having a friendly chat, and make sure they feel like taking action will be worth their time and easy to do. When you make your CTAs better everywhere, people will have an easier time following along, no matter where they find you. They’ll be more likely to join in and do what you’re suggesting. I hope this makes you feel better about writing CTAs, but remember, while tips help, the best way to know what works is to try different versions and see which ones your audience likes best. It’s like trying different recipes to find out which one your friends enjoy the most! You get the idea, right, Reader? Now, if you’re looking for even more ways to improve your marketing, there are 7 main strategies that I believe every business owner should learn in 2025. Click here to see what you’ve been missing! Cheers, Minosh. PS: Always A/B test your CTAs. It’s the best way to see which phrases, designs, and placements actually get your audience to take action! |
TalkBitz Newsletter
Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
Everyone’s excited that AI is driving purchases now. People are asking ChatGPT what to buy, and it’s actually recommending products. That part is true. What nobody’s talking about is what happens right after. New research looked at how Gen Z actually shops with AI, and they found that 48% of Gen Z buyers had already purchased something an AI recommended. But 43% had also switched to a different brand specifically because of how a brand used AI. Thing is, we assume younger buyers will tolerate...
Not my usual Thursday send, but I had to get it out. You know, most people who want to start an online store don’t fail because they picked the wrong product, or ran out of money, or didn’t know enough about marketing. They fail because they waited. And kept waiting. Until waiting became the plan. I’ve watched this happen up close. Yesterday, I had lunch with a few of my old friends. We were just talking about life, how things turned out, and yes, the cost of living, the usual. And at some...
Everyone tells you the same thing when you start a YouTube channel. Go niche. Pick a tiny topic. Build a small, loyal audience. And to be fair, that advice isn’t totally wrong. But YouTube just came out with a culture report and it complicates things a bit. They surveyed 939 people between 14 and 44, and 63% said they watch content or follow creators that everyone they know is also watching. Same as five years ago. The niche explosion happened, sure, but people still want to feel like they’re...