Helping everyday people start and grow their online businesses with strategies and tools that get results.
🚨 CTAs: The Truth You’re Ignoring
|
Think about being at a party. Someone says in a boring way “There’s some food if you want.” That’s a weak way to get people interested. But what if your friend comes up to you all excited and says “Hey! Sarah made this amazing chocolate cake - you need to try it, it’s right there in the kitchen!” That’s how you get people excited and ready to act. When it comes to online marketing, that’s what holds the power of guiding your audience on exactly what to do next, and we call them CTAs (call-to-actions). Let me show you the difference: ❌ “Click here to learn more” ✅ “Get Your Free Meal Plan Template, Ready in 2 Minutes!” No matter if you’re writing for your website, Instagram, or blog, using clear and friendly language in your CTAs helps turn just users into active members of your community or even your customers. So, how do we write CTAs that work? First, be clear about what you want people to do. Add a sense of “do it now” to your message, and use words that make people want to take action. Don’t be vague. Tell people exactly what good things they’ll get. Use exciting words that make people want to click right away, and keep it short and sweet. Talk directly to your audience like you’re having a friendly chat, and make sure they feel like taking action will be worth their time and easy to do. When you make your CTAs better everywhere, people will have an easier time following along, no matter where they find you. They’ll be more likely to join in and do what you’re suggesting. I hope this makes you feel better about writing CTAs, but remember, while tips help, the best way to know what works is to try different versions and see which ones your audience likes best. It’s like trying different recipes to find out which one your friends enjoy the most! You get the idea, right, Reader? Now, if you’re looking for even more ways to improve your marketing, there are 7 main strategies that I believe every business owner should learn in 2025. ​Click here to see what you’ve been missing! Cheers, Minosh. PS: Always A/B test your CTAs. It’s the best way to see which phrases, designs, and placements actually get your audience to take action! ​ |
TalkBitz Newsletter
Helping everyday people start and grow their online businesses with strategies and tools that get results.
I remember when I tried to watch website visits, followers, email opens, and Pinterest saves… It was just too much. Yes, I tried to grow them all, looking at all of them. But it’s not the right way. The people at Morning Brew (yes, the daily email newsletter that delivers business and tech news has grown to over 4 million subscribers) did the right thing at that time. They picked one number to focus on. That’s how they grew. Trying to watch every metric only leaves you tired and confused. If...
Ever notice how the people you trust most online don’t start by selling you something? They start by teaching. It’s one of the things I learned from reading tons of blog posts and watching YouTube videos. They always showed why it matters before trying to sell anything. Here’s the truth: If you’re always trying to sell, people stop paying attention. For example, if every post sounds like this: “Buy my $16 template pack!” Try it this way instead: “I remember feeling stuck every week, signing...
I had a friend who started selling wall art and he strongly believed that if he built something great, people would just show up. He launched, waited, and waited some more. Then, after a few months, I asked him how the business was going. He said he just gave up on it. He really started it, and that’s a good thing. But after all that work, it was just…quiet. Too quiet. But what he missed was telling people why they should choose him. In other words, weak positioning. He could have chosen who...