🚨 CTAs: The Truth You’re Ignoring


Think about being at a party. Someone says in a boring way “There’s some food if you want.” That’s a weak way to get people interested.

But what if your friend comes up to you all excited and says “Hey! Sarah made this amazing chocolate cake - you need to try it, it’s right there in the kitchen!” That’s how you get people excited and ready to act.

When it comes to online marketing, that’s what holds the power of guiding your audience on exactly what to do next, and we call them CTAs (call-to-actions).

Let me show you the difference:

❌ “Click here to learn more”

✅ “Get Your Free Meal Plan Template, Ready in 2 Minutes!”

No matter if you’re writing for your website, Instagram, or blog, using clear and friendly language in your CTAs helps turn just users into active members of your community or even your customers.

So, how do we write CTAs that work?

First, be clear about what you want people to do. Add a sense of “do it now” to your message, and use words that make people want to take action.

Don’t be vague.

Tell people exactly what good things they’ll get. Use exciting words that make people want to click right away, and keep it short and sweet.

Talk directly to your audience like you’re having a friendly chat, and make sure they feel like taking action will be worth their time and easy to do.

When you make your CTAs better everywhere, people will have an easier time following along, no matter where they find you.

They’ll be more likely to join in and do what you’re suggesting.

I hope this makes you feel better about writing CTAs, but remember, while tips help, the best way to know what works is to try different versions and see which ones your audience likes best.

It’s like trying different recipes to find out which one your friends enjoy the most! You get the idea, right, Reader?

Now, if you’re looking for even more ways to improve your marketing, there are 7 main strategies that I believe every business owner should learn in 2025.

​Click here to see what you’ve been missing!

Cheers,

Minosh.

PS: Always A/B test your CTAs. It’s the best way to see which phrases, designs, and placements actually get your audience to take action!

​

TalkBitz Newsletter

Helping everyday people start and grow their online businesses with strategies and tools that get results.

Read more from TalkBitz Newsletter

Last week, I was looking for a t-shirt I saw on Facebook. No clue what brand it was. No name, no tag. So, I took a screenshot, opened Google Lens, and uploaded it. Boom. Found the same one in less than 5 seconds. This is what visual search feels like now. It’s no longer a nice-to-have thing. It’s becoming normal. Big platforms like Google, Pinterest, and Amazon are making it super easy. Pinterest Lens might be even more impressive. It can recognize over 2.5 billion objects on its own. It’s...

After a long time, last week, I tried editing a quick video for one of my friend’s new small business with the popular video editing tool CapCut, but got blocked by its new paywall. You know that moment when you’re almost done, but then the app wants you to upgrade? I just sighed, closed the app, and thought, “There has to be a better way.” So I started looking for other free video editors. And wow, things have changed a lot since the days of Windows Movie Maker! You have plenty of choices...

Last week, I saw a bakery with a long line down the street. No fancy ads, no Instagram, just tasty bread and happy customers. It made me smile. Not every business needs to be on social media. If you’re tired of posting every day or chasing likes that don’t lead to sales, I want to tell you something: There are still many real ways to grow a business, even now, in 2025. 1: Use Email Like a Pro It’s old-school, but it works. When someone signs up for your emails, they’re letting you talk right...