Business and marketing insights from smart founders, researched and handed to you every Thursday.
🎙️ Listen for the Missing Piece
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I’m a big fan of HubSpot’s blog, and while scrolling, I saw their 2024 Entrepreneurship Trends Report. What I highlighted was that, according to their survey, 70% of entrepreneurs started their businesses because they wanted to change their career or lifestyle. And even 45% of people became entrepreneurs because they wanted to be their own boss or escape the 9-5. Interesting stats, right? Indeed, almost everyone who reads this newsletter has that dream: being your own boss, building something meaningful, or creating a life of financial freedom. You might also want to start a business, or maybe you’re trying but aren’t sure what to do, where to find good ideas or even what steps to take. I think it’s completely normal to feel unsure about your next move, but you can still find helpful resources to guide you. And one great learning tool that many people don’t think about is podcasts. Yes, podcasts are so powerful because:
So if you’re looking for such knowledge, motivation, inspiration, or maybe learning from stories, podcasts can be a great companion. But here’s something even more important: which ones are worth listening to? Well, I did some research and found some amazing podcasts for entrepreneurs, including ones I’m already listening to. 💡 Quick Tip: Take notes while listening to these podcasts! Use your phone’s Notes app to write down:
This simple habit will help you remember the best advice and create your own guide for starting a business… Cheers, Minosh. |
TalkBitz Newsletter
Business and marketing insights from smart founders, researched and handed to you every Thursday.
There’s this idea that if your product is good enough, customers will figure that out. They’ll buy. They’ll come back. That might be true eventually. But your first customer never gets that far. They decided about you before they even finished loading your page. Let me explain. There’s a psychological thing called the halo effect, and it’s been around since 1920. What it basically says is, people form one impression of you, fast, and that impression bleeds into everything else they think...
Every marketing guide, every YouTube video, every course you’ve ever seen says the same thing: lead with benefits, not features. And look, that advice isn’t wrong exactly. But the way most people apply it? It’s basically copy-pasting the same five words onto every product page on the internet. “Helps you save time.” “Grow your business.” “Transform your workflow.” I’ve written stuff like that too. Early on, I thought I was doing it right because I’d followed the rule. But when everything...
Tesla built 360,000 versions of their car to sell online. Most of them never sold. Not because people didn’t want one. But the checkout had 64 clicks in it. And by the time someone got through half of it, choosing tire specs and interior colors and autopilot configurations, they were already exhausted before they even hit the payment screen. Jon McNeill, who ran Tesla’s sales at the time, only spotted this because he sat down and actually used the website himself. Not a report. Not a sales...