Business and marketing insights from smart founders, researched and handed to you every Thursday.
🎙️ Listen for the Missing Piece
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I’m a big fan of HubSpot’s blog, and while scrolling, I saw their 2024 Entrepreneurship Trends Report. What I highlighted was that, according to their survey, 70% of entrepreneurs started their businesses because they wanted to change their career or lifestyle. And even 45% of people became entrepreneurs because they wanted to be their own boss or escape the 9-5. Interesting stats, right? Indeed, almost everyone who reads this newsletter has that dream: being your own boss, building something meaningful, or creating a life of financial freedom. You might also want to start a business, or maybe you’re trying but aren’t sure what to do, where to find good ideas or even what steps to take. I think it’s completely normal to feel unsure about your next move, but you can still find helpful resources to guide you. And one great learning tool that many people don’t think about is podcasts. Yes, podcasts are so powerful because:
So if you’re looking for such knowledge, motivation, inspiration, or maybe learning from stories, podcasts can be a great companion. But here’s something even more important: which ones are worth listening to? Well, I did some research and found some amazing podcasts for entrepreneurs, including ones I’m already listening to. 💡 Quick Tip: Take notes while listening to these podcasts! Use your phone’s Notes app to write down:
This simple habit will help you remember the best advice and create your own guide for starting a business… Cheers, Minosh. |
TalkBitz Newsletter
Business and marketing insights from smart founders, researched and handed to you every Thursday.
When you first start a business, someone is going to tell you to figure out what makes you different. So you think about it. You end up saying things like “I’m affordable and reliable” or “I actually care, unlike the big corporations” or maybe something more specific, like all natural ingredients, small batch, no shortcuts, nothing artificial or mass-produced. And it feels right. You put it on your website, your bio, your pitch. Then nothing changes. Not because the product is bad. Not...
There’s this idea that if your product is good enough, customers will figure that out. They’ll buy. They’ll come back. That might be true eventually. But your first customer never gets that far. They decided about you before they even finished loading your page. Let me explain. There’s a psychological thing called the halo effect, and it’s been around since 1920. What it basically says is, people form one impression of you, fast, and that impression bleeds into everything else they think...
Every marketing guide, every YouTube video, every course you’ve ever seen says the same thing: lead with benefits, not features. And look, that advice isn’t wrong exactly. But the way most people apply it? It’s basically copy-pasting the same five words onto every product page on the internet. “Helps you save time.” “Grow your business.” “Transform your workflow.” I’ve written stuff like that too. Early on, I thought I was doing it right because I’d followed the rule. But when everything...