Ever noticed how some newsletters just feel different?

I still remember the first time someone hit reply to my weekly email and shared how useful and helpful it was for him.

Suddenly, it wasn’t just me sending words out into nothing.

Not just for me, newsletters have now become a real place for people to share and feel listened to.

And now there’s a change happening.

Newsletters aren’t just for sharing updates anymore.

According to HubSpot, marketing experts say that in 2025, more newsletters will work like small social networks.

If we took a closer look at this, that’s not wrong, because you have full control of the output, it’s an owned channel, and the audience is yours alone, which isn’t true for search engines or social channels with shifting algorithms.

And with AI changing how people find things online, it’s getting even harder to rely on search engines to reach your audience in the coming years.

For creators and business owners like you, a newsletter can change everything (or at least prepare you). You’re not just using someone else’s platform. You truly own your community, your voice, and your reach.

If you don’t have a newsletter yet, it might be a good time to try one. Check out this blog post that shows you some easy steps.

And here’s how you can build a closer community with your own newsletter:

➡️ Use a simple subject line, make your message clear, and share one easy tip or story.

➡️ Always ask your readers to reply. Add a question at the end or share a simple poll. The goal isn’t a perfect answer; it’s just a real conversation.

➡️ Make it easy for your readers to send your emails to a friend. A simple “Share this if it helped you” can go a long way.

➡️ Show “community content.” Share quick wins or questions from your readers (if they’re okay with it). People like seeing their own names and stories shared.

➡️ Use your email platforms (I use Kit for this) to sort and send different emails to different readers. When someone feels like you’re talking right to them, they’ll stay.

It’s not about sending more emails. It’s about making a real place where people want to be.

Stay curious,

Minosh.

PS: Questioning if your niche will pay off? Here’s how to check if your niche is profitable.
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