Business and marketing insights from smart founders, researched and handed to you every Thursday.
đź›’Â Over 99% of Shoppers Do This
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Imagine you’re about to buy something special — let’s say a new coffee maker. What’s the first thing you do? Like millions of others, you probably pull out your phone or hop on your computer to read reviews, compare prices, and check different brands. Here’s a fun fact: over 99% of shoppers conduct online research before making a purchase! It’s no surprise, right? For example, as an earbuds fan, I can’t count how many videos and reviews I read before finally deciding on the perfect pair. The thing is, this highlights a critical fact: If your business isn’t visible online, you’re likely missing out on a huge chunk of potential customers. Now, if you run a business or sell things online, you want more people to find and buy from you. But it’s hard to get noticed when there are so many other businesses online. You might be asking yourself: 💠Which ways of marketing will work best for my money? 💠How can I be different from other similar businesses? 💠How can I get people to trust my business? See, running a business can make your head spin sometimes with all the stuff you need to figure out! But the good news is, you don’t need a massive budget or technical skills to make a big impact. We wrote about 7 online marketing strategies for small businesses and explained how to use them to help your business grow, even if you’re a new business owner. And that’s not only for them, even if you’re planning to start a business soon, these strategies might help a lot. ​Give it a read here or pin it on Pinterest to read later! Cheers, Minosh. |
TalkBitz Newsletter
Business and marketing insights from smart founders, researched and handed to you every Thursday.
Almost every side hustle tip starts with the same line. “Just find 30 minutes a day.” And I get it, 30 minutes doesn’t sound like much. It sounds like something anyone can manage between dinner and Netflix. But here’s the thing. Pew Research just dropped data showing that women in their 30s and 40s spend about 52 more minutes a day on housework than men in the same age group. On top of that, unpaid responsibilities like caregiving don't stop when the workday ends. And when you add it all up,...
When you first start a business, someone is going to tell you to figure out what makes you different. So you think about it. You end up saying things like “I’m affordable and reliable” or “I actually care, unlike the big corporations” or maybe something more specific, like all natural ingredients, small batch, no shortcuts, nothing artificial or mass-produced. And it feels right. You put it on your website, your bio, your pitch. Then nothing changes. Not because the product is bad. Not...
There’s this idea that if your product is good enough, customers will figure that out. They’ll buy. They’ll come back. That might be true eventually. But your first customer never gets that far. They decided about you before they even finished loading your page. Let me explain. There’s a psychological thing called the halo effect, and it’s been around since 1920. What it basically says is, people form one impression of you, fast, and that impression bleeds into everything else they think...