Helping you skip years of mistakes in online business with real tools and strategies that actually work.
đź›’Â Over 99% of Shoppers Do This
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Imagine you’re about to buy something special — let’s say a new coffee maker. What’s the first thing you do? Like millions of others, you probably pull out your phone or hop on your computer to read reviews, compare prices, and check different brands. Here’s a fun fact: over 99% of shoppers conduct online research before making a purchase! It’s no surprise, right? For example, as an earbuds fan, I can’t count how many videos and reviews I read before finally deciding on the perfect pair. The thing is, this highlights a critical fact: If your business isn’t visible online, you’re likely missing out on a huge chunk of potential customers. Now, if you run a business or sell things online, you want more people to find and buy from you. But it’s hard to get noticed when there are so many other businesses online. You might be asking yourself: 💠Which ways of marketing will work best for my money? 💠How can I be different from other similar businesses? 💠How can I get people to trust my business? See, running a business can make your head spin sometimes with all the stuff you need to figure out! But the good news is, you don’t need a massive budget or technical skills to make a big impact. We wrote about 7 online marketing strategies for small businesses and explained how to use them to help your business grow, even if you’re a new business owner. And that’s not only for them, even if you’re planning to start a business soon, these strategies might help a lot. ​Give it a read here or pin it on Pinterest to read later! Cheers, Minosh. ​ |
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Helping you skip years of mistakes in online business with real tools and strategies that actually work.
Last week, I almost bought a Type-C charging cable online. Then I paused and read the reviews. Not the “it works” reviews. The “what this brand stands for” ones. I wasn’t comparing prices anymore. I was checking if this was a brand I felt okay buying from. That small moment reminded me of something research keeps showing in 2025 and heading into 2026: people are buying with their values, not just their wallets. This isn’t only about being “nice” or “ethical”. It’s about trust. And trust turns...
Happy New Year. Feels like nothing slowed down after COVID. Anyway, back to the internet being the internet. Last week, I saw someone saying on Facebook, “Influencer marketing is dead.” Is it? Two scrolls later, I read a story on Business Insider that Unilever told its teams to work with 20 times more creators, not as a test, but as a main plan. Big brands don’t scale stuff like that for fun. They do it because it sells. Yes, influencer or creator marketing didn’t die. It got more serious....
Imagine you run a small online store selling phone cases. You check orders every morning with your tea. Then one morning, you get locked out of your dashboard. Your inbox is full. A refund issue. A confused customer. A security alert you have never seen before. You shut down ads, pause payments, and you spend hours trying to understand what went wrong. Nothing grows that day. Nothing moves forward. You’re just overwhelmed and looking for help. That’s a wasted day, and it’ll take weeks to get...