Online business and marketing insights from real founders, researched and handed to you every Thursday.
đź›’Â Over 99% of Shoppers Do This
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Imagine you’re about to buy something special — let’s say a new coffee maker. What’s the first thing you do? Like millions of others, you probably pull out your phone or hop on your computer to read reviews, compare prices, and check different brands. Here’s a fun fact: over 99% of shoppers conduct online research before making a purchase! It’s no surprise, right? For example, as an earbuds fan, I can’t count how many videos and reviews I read before finally deciding on the perfect pair. The thing is, this highlights a critical fact: If your business isn’t visible online, you’re likely missing out on a huge chunk of potential customers. Now, if you run a business or sell things online, you want more people to find and buy from you. But it’s hard to get noticed when there are so many other businesses online. You might be asking yourself: 💠Which ways of marketing will work best for my money? 💠How can I be different from other similar businesses? 💠How can I get people to trust my business? See, running a business can make your head spin sometimes with all the stuff you need to figure out! But the good news is, you don’t need a massive budget or technical skills to make a big impact. We wrote about 7 online marketing strategies for small businesses and explained how to use them to help your business grow, even if you’re a new business owner. And that’s not only for them, even if you’re planning to start a business soon, these strategies might help a lot. ​Give it a read here or pin it on Pinterest to read later! Cheers, Minosh. |
TalkBitz Newsletter
Online business and marketing insights from real founders, researched and handed to you every Thursday.
When most people start a business, they have a pretty clear mental image of what “being ready” looks like. A website that looks decent. A logo. Maybe a social profile that’s at least halfway filled out. And I get it. Those things feel like proof. Proof that you’re real, that you’re not just talking about doing something. I found a survey of 500 marketers that came out earlier this year, and one number in it that I wasn’t expecting. Most people had already decided if they were going to contact...
Everyone wants a cool business idea. Something that sounds good when someone asks what you do. Something with an aesthetic, maybe a logo you could put on a tote bag. Bookkeeping is not that. No one brings up bookkeeping at a dinner table. It doesn’t get saved on Pinterest. There is no viral reel showing someone living their best life because they sorted a client’s QuickBooks account. And yet, there was this story on Entrepreneur. A 26-year-old woman started a bookkeeping side hustle about a...
Everyone sees a founder go viral and thinks that’s the way to do it. Post every day, follow the trends, grow your audience, and customers will come. So they start posting. Nothing happens. They post more. Still nothing. Then they quietly give up and blame themselves for not being “consistent enough.” But here’s the thing. The problem usually isn’t the content. It’s what they expect social media to actually do. I recently read an article about two teenage founders, and what they’re doing with...