Online business and marketing lessons from what's working out there, researched and handed to you every Thursday.
🛒 Over 99% of Shoppers Do This
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Imagine you’re about to buy something special — let’s say a new coffee maker. What’s the first thing you do? Like millions of others, you probably pull out your phone or hop on your computer to read reviews, compare prices, and check different brands. Here’s a fun fact: over 99% of shoppers conduct online research before making a purchase! It’s no surprise, right? For example, as an earbuds fan, I can’t count how many videos and reviews I read before finally deciding on the perfect pair. The thing is, this highlights a critical fact: If your business isn’t visible online, you’re likely missing out on a huge chunk of potential customers. Now, if you run a business or sell things online, you want more people to find and buy from you. But it’s hard to get noticed when there are so many other businesses online. You might be asking yourself: 💠Which ways of marketing will work best for my money? 💠How can I be different from other similar businesses? 💠How can I get people to trust my business? See, running a business can make your head spin sometimes with all the stuff you need to figure out! But the good news is, you don’t need a massive budget or technical skills to make a big impact. We wrote about 7 online marketing strategies for small businesses and explained how to use them to help your business grow, even if you’re a new business owner. And that’s not only for them, even if you’re planning to start a business soon, these strategies might help a lot. ​Give it a read here or pin it on Pinterest to read later! Cheers, Minosh. |
TalkBitz Newsletter
Online business and marketing lessons from what's working out there, researched and handed to you every Thursday.
Most of us picture starting a business the same way. I mean, you pick a name, build the website, and then spend months (sometimes years) trying to get the first few customers to even notice you. Every time, you start with nothing. I was reading Business Insider the other day and found a story about a guy in Japan named Kengo Ohama. It kinda made me look at the whole thing differently. He’s 31 and always wanted to run a café. Earlier this year he found one listed on a business succession site....
Most of us were told the same thing at the start. Don’t go too niche, you’ll cut down your market. Sell to more people and you’ll get more sales. Sounds logical. But real life is starting to look different, maybe a lot. Shopify surveyed 18,000 shoppers across nine countries for its holiday report, and 65% said they’re likely to use AI for at least one shopping task this season. That’s not Google, not scrolling Amazon for an hour. They just describe what they need to ChatGPT or whatever they...
There’s a salt works in Malden, West Virginia. Population about 3,000 and surrounded by the Appalachian Mountains, sitting on top of an ancient ocean buried underground for hundreds of millions of years. A sister and brother revived their family’s salt business there in 2013. Everything is done by hand, brine pumped up from 350 feet below, dried in sun houses, raked, packaged, shipped right from the farm. A staff of fewer than a dozen people. Their salt ships to high-end restaurants in Tokyo...