Imagine you’re about to buy something special — let’s say a new coffee maker. What’s the first thing you do? Like millions of others, you probably pull out your phone or hop on your computer to read reviews, compare prices, and check different brands. Here’s a fun fact: over 99% of shoppers conduct online research before making a purchase! It’s no surprise, right? For example, as an earbuds fan, I can’t count how many videos and reviews I read before finally deciding on the perfect pair. The thing is, this highlights a critical fact: If your business isn’t visible online, you’re likely missing out on a huge chunk of potential customers. Now, if you run a business or sell things online, you want more people to find and buy from you. But it’s hard to get noticed when there are so many other businesses online. You might be asking yourself: 💠Which ways of marketing will work best for my money? 💠How can I be different from other similar businesses? 💠How can I get people to trust my business? See, running a business can make your head spin sometimes with all the stuff you need to figure out! But the good news is, you don’t need a massive budget or technical skills to make a big impact. We wrote about 7 online marketing strategies for small businesses and explained how to use them to help your business grow, even if you’re a new business owner. And that’s not only for them, even if you’re planning to start a business soon, these strategies might help a lot. ​Give it a read here or pin it on Pinterest to read later! Cheers, Minosh. ​ |
Helping everyday people start and grow their online businesses with strategies and tools that get results.
I remember when I tried to watch website visits, followers, email opens, and Pinterest saves… It was just too much. Yes, I tried to grow them all, looking at all of them. But it’s not the right way. The people at Morning Brew (yes, the daily email newsletter that delivers business and tech news has grown to over 4 million subscribers) did the right thing at that time. They picked one number to focus on. That’s how they grew. Trying to watch every metric only leaves you tired and confused. If...
Ever notice how the people you trust most online don’t start by selling you something? They start by teaching. It’s one of the things I learned from reading tons of blog posts and watching YouTube videos. They always showed why it matters before trying to sell anything. Here’s the truth: If you’re always trying to sell, people stop paying attention. For example, if every post sounds like this: “Buy my $16 template pack!” Try it this way instead: “I remember feeling stuck every week, signing...
I had a friend who started selling wall art and he strongly believed that if he built something great, people would just show up. He launched, waited, and waited some more. Then, after a few months, I asked him how the business was going. He said he just gave up on it. He really started it, and that’s a good thing. But after all that work, it was just…quiet. Too quiet. But what he missed was telling people why they should choose him. In other words, weak positioning. He could have chosen who...