Business and marketing insights from smart founders, researched and handed to you every Thursday.
đź›’Â Over 99% of Shoppers Do This
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Imagine you’re about to buy something special — let’s say a new coffee maker. What’s the first thing you do? Like millions of others, you probably pull out your phone or hop on your computer to read reviews, compare prices, and check different brands. Here’s a fun fact: over 99% of shoppers conduct online research before making a purchase! It’s no surprise, right? For example, as an earbuds fan, I can’t count how many videos and reviews I read before finally deciding on the perfect pair. The thing is, this highlights a critical fact: If your business isn’t visible online, you’re likely missing out on a huge chunk of potential customers. Now, if you run a business or sell things online, you want more people to find and buy from you. But it’s hard to get noticed when there are so many other businesses online. You might be asking yourself: 💠Which ways of marketing will work best for my money? 💠How can I be different from other similar businesses? 💠How can I get people to trust my business? See, running a business can make your head spin sometimes with all the stuff you need to figure out! But the good news is, you don’t need a massive budget or technical skills to make a big impact. We wrote about 7 online marketing strategies for small businesses and explained how to use them to help your business grow, even if you’re a new business owner. And that’s not only for them, even if you’re planning to start a business soon, these strategies might help a lot. ​Give it a read here or pin it on Pinterest to read later! Cheers, Minosh. |
TalkBitz Newsletter
Business and marketing insights from smart founders, researched and handed to you every Thursday.
Tesla built 360,000 versions of their car to sell online. Most of them never sold. Not because people didn’t want one. But the checkout had 64 clicks in it. And by the time someone got through half of it, choosing tire specs and interior colors and autopilot configurations, they were already exhausted before they even hit the payment screen. Jon McNeill, who ran Tesla’s sales at the time, only spotted this because he sat down and actually used the website himself. Not a report. Not a sales...
I was pretty close to buying AirPods. Not because I specifically needed AirPods, but because everyone has them, I mean, that’s just what came to your mind when you need earbuds, right? Made sense at the time. I watched YouTube reviews. A lot of them. And they were fine, I guess, but most of it was just unboxing videos and spec comparisons, and none of it answered what I actually needed to know: how long do AirPods last? Because where I am, spending that much on something that lasts two or...
Everyone says validate fast. Take pre-orders. Get paid before you build it. And I get why that sounds right. It feels like the safe move, like you’re being smart. But here’s the thing about taking money before you’re actually ready: you’re not just proving demand. You’re also creating a deadline. And if your product has any kind of complicated backend, like bulk inventory, overseas manufacturing, long shipping timelines, you just handed your first customers the ability to make your life...