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Hello Reader, I'm pretty sure you may have used Pinterest. And if you're a blogger, Pinterest is a great place to get more visitors to your blog, especially if you're new to blogging. One way to increase your chances is by writing attention-grabbing pin titles and descriptions. But why is this so important? ➡️ Using the right keywords in your titles and descriptions helps your pins show up on users' feeds and Pinterest search results. ➡️ Curiosity is a strong trigger that motivates people to take action in order to fulfill their desire for information. ➡️ Powerful words evoke emotions and create a sense of urgency or excitement, making users more likely to engage with your pin. ➡️ Users are more likely to click on something when they have enough information to know that the content is relevant and valuable to them. ➡️ A clear call-to-action (CTA) helps users understand what they should do next, which makes it more likely for them to click and convert. Yes, I know that writing these kinds of titles and descriptions can take a lot of time and be stressful. To make it easier, I've created a simple ChatGPT prompt that can do it for you. This prompt is currently chillin' in our super exclusive Subscriber-only Resources library. Happy Pinning! Cheers, Minosh. |
Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
There’s a salt works in Malden, West Virginia. Population about 3,000 and surrounded by the Appalachian Mountains, sitting on top of an ancient ocean buried underground for hundreds of millions of years. A sister and brother revived their family’s salt business there in 2013. Everything is done by hand, brine pumped up from 350 feet below, dried in sun houses, raked, packaged, shipped right from the farm. A staff of fewer than a dozen people. Their salt ships to high-end restaurants in Tokyo...
You know how everyone starting an online business tries to appeal to everyone? Their about page says they help teens, parents, office workers, and retirees. Their product does five things. Their content covers whatever felt interesting that week. And I get it. Saying no to a type of customer feels like leaving money on the table. Thing is, Coca-Cola just proved the opposite. Mr. Pibb, a soda that has existed since 1972, became the fastest-growing brand of 2026. Not a new product, not a viral...
Everyone says their thing saves you time. Or saves you money. Or cuts your costs in half. And yeah, it sounds good. It feels like a responsible thing to say, especially when you’re just starting out and don’t want to come off as pushy. Thing is, “saves money” is actually one of the weakest ways to describe what you offer. And I don’t mean weak like unclear. I mean weak like it physically limits how much people are willing to pay you. Here’s why. When someone hears “this saves you money,”...