Business and marketing insights from smart founders, researched and handed to you every Thursday.
đź“Ś Quick Pinterest boost!
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Hello Reader, I'm pretty sure you may have used Pinterest. And if you're a blogger, Pinterest is a great place to get more visitors to your blog, especially if you're new to blogging. One way to increase your chances is by writing attention-grabbing pin titles and descriptions. But why is this so important? ➡️ Using the right keywords in your titles and descriptions helps your pins show up on users' feeds and Pinterest search results. ➡️ Curiosity is a strong trigger that motivates people to take action in order to fulfill their desire for information. ➡️ Powerful words evoke emotions and create a sense of urgency or excitement, making users more likely to engage with your pin. ➡️ Users are more likely to click on something when they have enough information to know that the content is relevant and valuable to them. ➡️ A clear call-to-action (CTA) helps users understand what they should do next, which makes it more likely for them to click and convert. Yes, I know that writing these kinds of titles and descriptions can take a lot of time and be stressful. To make it easier, I've created a simple ChatGPT prompt that can do it for you. This prompt is currently chillin' in our super exclusive Subscriber-only Resources library. Happy Pinning! Cheers, Minosh. |
TalkBitz Newsletter
Business and marketing insights from smart founders, researched and handed to you every Thursday.
Every marketing guide, every YouTube video, every course you’ve ever seen says the same thing: lead with benefits, not features. And look, that advice isn’t wrong exactly. But the way most people apply it? It’s basically copy-pasting the same five words onto every product page on the internet. “Helps you save time.” “Grow your business.” “Transform your workflow.” I’ve written stuff like that too. Early on, I thought I was doing it right because I’d followed the rule. But when everything...
Tesla built 360,000 versions of their car to sell online. Most of them never sold. Not because people didn’t want one. But the checkout had 64 clicks in it. And by the time someone got through half of it, choosing tire specs and interior colors and autopilot configurations, they were already exhausted before they even hit the payment screen. Jon McNeill, who ran Tesla’s sales at the time, only spotted this because he sat down and actually used the website himself. Not a report. Not a sales...
I was pretty close to buying AirPods. Not because I specifically needed AirPods, but because everyone has them, I mean, that’s just what came to your mind when you need earbuds, right? Made sense at the time. I watched YouTube reviews. A lot of them. And they were fine, I guess, but most of it was just unboxing videos and spec comparisons, and none of it answered what I actually needed to know: how long do AirPods last? Because where I am, spending that much on something that lasts two or...