Helping you skip years of mistakes in online business with real tools and strategies that actually work.
𤯠Social Media Isnât Yours
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You canât control social media platforms, but you CAN control your email list. Thatâs true, Reader, and thatâs where your power lies. Take the recent TikTok ban, for example. Many US creators might have lost their way to connect with fans overnight if it had continued. But an email list isnât exactly the same as a social platform, right? So, whatâs the key takeaway here? The control and loyalty. Think of your email list as your most loyal fans, these are people who actually want to hear what you have to say. Not only do you have a direct line to friends who care about your message, but you completely own and control this list, making it an invaluable asset for your business. Okay, but do people still read emails? Youâre reading this, right? So yes, people still read emails! And in numbers: Nearly 4.5 billion people use email worldwide in 2025, with projections to reach over 4.8 billion by 2027. 88% of users check their email multiple times a day, with 39% checking it 3â5 times daily. More than that, for every $1 spent on email marketing, the average return is $36. Thatâs what we call ROI (return on investment), and itâs quite good compared to other channels. So is that the only reason why building an email list matters? There are 3 main reasons: đ Talk Directly to Your Fans: Email lets you connect with your audience, without social media getting in the way of who sees your messages. đ See What Works: You can easily tell how many people open your emails and click your links, helping you understand what your readers love most. đ Youâre in Charge: Unlike social media where your posts might get lost, with email you decide exactly when to reach out to your readers and what to say. The best way to build an email list? Start a newsletter. Pick a topic you know well, create a valuable freebie for subscribers, set up an email provider, and craft a welcome series. Then invite your social media/blog/website followers by making signup easy: Add clear CTAs (a bio link), share newsletter previews, and run subscriber-only campaigns. Show them why your email list is worth joining. I know this takes more steps, so TalkBitz already has a simplified guide for you. Cheers, Minosh PS: Even if you donât have a big social media following, you can still start a newsletter and open up some decent opportunities to earn a living online. â |
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Helping you skip years of mistakes in online business with real tools and strategies that actually work.
Last night, I was reading a Forbes article about connected marketing for 2026. It talked about how big brands are finally treating all their channels as one system, not random posts. And I thought, this is exactly where many online business people get stuck. See, for example, you post on Instagram, write a blog, send an email, but nothing seems linked. The idea is simple. Every channel should help guide one person on one clear path. Start with the first click, build up trust step by step, and...
You sit at your laptop, adjust the gaps, feel good, and press publish. Then someone checks it half asleep on a bus, holding on with one hand, with your whole content packed into a tiny phone screen. Most people do that now. Around 96% use the internet on their phones (Global Overview Report, DataReportal), even if they sometimes use a laptop or desktop (60%) too. Still, mobile is where most of the action happens. So if your content looks good only on your laptop but is hard to read on a...
Let me tell you a secret I wish I knew at the start: When youâre building something online, talking to âeveryoneâ is a waste. Like trying to light a fire with wet matches. No spark, no flame, just effort wasted. What I mean is, you put out content after content, post on almost every social media profile, create countless Pinterest pins, and feel like nobodyâs caring. Most people do this, and it feels safe for a while, but the truth is it just gets you nowhere. And finally, yes, you just give...