🤔 What if YOU’re Chasing The Wrong Numbers

Published about 2 months ago • 1 min read

I remember when I tried to watch website visits, followers, email opens, and Pinterest saves… It was just too much.

Yes, I tried to grow them all, looking at all of them.

But it’s not the right way.

The people at Morning Brew (yes, the daily email newsletter that delivers business and tech news has grown to over 4 million subscribers) did the right thing at that time.

They picked one number to focus on. That’s how they grew.

Trying to watch every metric only leaves you tired and confused.

If you’re just starting, one good number is all you need.

Here’s how you can do it:

➡️ Pick the one thing you want to improve this month. It could be website visitors, sales, replies, or even how many people message you on social.

➡️ Write that number down. Track it every week. I use Notion a lot for this kind of work, but you could use a notebook or even your phone notes.

Anyway, if you want to learn about top marketing skills for beginners, don’t forget to read this simple guide.

➡️ When your number is stuck or drops, change one thing. Maybe update your product page, try a new headline, or ask for feedback. See what happens next week.

➡️ Once you feel confident with that one metric, add another. No need to rush.

You’ll get better results by focusing on less, not more.

Stay curious,

Minosh.

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