Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
⚠️ Is the “Just Google It” Era Over?
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Nearly 80% of readers find my blog from Pinterest, not Google. And it’s not only Pinterest. The same thing is still happening across other platforms, too. Yes, more people now find things on social apps, on ChatGPT, and can even buy products directly there. You may have heard that a few weeks ago, OpenAI released “Buy it in ChatGPT.” When people ask shopping questions like “best running shoes under $100,” ChatGPT will soon show products from places like Etsy and Shopify. You can even buy right inside the chat, without opening another site. So yes, people will be able to buy products directly, not only through social media but also through AI, without even going to a typical search engine first. It’s a sign of how people will discover, decide, and yes, buy in the future.So what can we do about it? It’s time to think ahead, not panic. ➡️ Know where your people hang out Before you write a blog post or make social media content, think about which apps your audience actually uses. Pinterest? Instagram? TikTok? X? Threads? Bluesky? Go where they spend time, not just where everyone says you should be. ➡️ Speak their language Write like you’re talking to a friend over tea, not giving a business pitch. Avoid fancy phrasing or stiff structure. Keep it real and easy to read. Anyway, if you’re thinking about how to reach more clients for your small business, here’s a simple step-by-step guide if you need a hand. ➡️ Answer real questions People ask, “how do I start,” “what works,” or “why should I pick this?” Build your content around those real questions. It makes your content more helpful and more likely to appear in voice, AI, or social searches. ➡️ Track what’s working Check your stats every week. Did your last post bring visitors from Instagram or Pinterest? Use what works, and don’t be afraid to tweak things. The old “just Google it” isn’t enough now. Stay easy to find by showing up where your audience actually searches. Stay curious, Minosh. PS: If you’ve been trying to figure out how people sell right on social media (yes, even on TikTok), here’s the guide. |
TalkBitz Newsletter
Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
Everyone’s excited that AI is driving purchases now. People are asking ChatGPT what to buy, and it’s actually recommending products. That part is true. What nobody’s talking about is what happens right after. New research looked at how Gen Z actually shops with AI, and they found that 48% of Gen Z buyers had already purchased something an AI recommended. But 43% had also switched to a different brand specifically because of how a brand used AI. Thing is, we assume younger buyers will tolerate...
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