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According to Statista, 63.9% of the worldâs population are social media users, which means your audience is just a scroll away. But hereâs the good news: You donât need followers to get views anymore. Let me explain. You may have felt like starting on social media is pointless without a big following⌠Yes, most people think they need followers first. But today, social media is on easy mode. If youâve noticed, all these social platforms are talking about how theyâre using AI. Platforms like TikTok, YouTube, and Facebook use AI to recommend your content, not just to your followers, but to anyone who watches similar content. The algorithm looks at what someone watches, then shows them more content like that, even if itâs from creators they donât follow. This is a huge win for new creators and business owners like you. Hereâs what that looks like: â You can get views with zero followers â Youâll reach people who already like similar content â Youâll grow faster if you post regularly If youâre still not creating content for your business, or even for your personal brand, I think itâs time when you donât have to stress about building followers first. The most important thing you have to do is to focus on showing up and creating content your audience cares about. And even new platforms like Threads are in this game, as, even though itâs a more text-based platform, more engagement is coming from non-followers. So, how can you use this right now? Start simple: Pick 1-2 topics you want to be known for. Post content, or reels, 3-4 times a week. Keep your content clear, useful, and easy to watch. See which ones get views, monitor the engagement, and repeat that style. Your goal isnât to go viral overnight. Your goal is to learn what works and build from there. And if youâre looking for tools to ease your content creation, check out this list here! Cheers, Minosh. |
Data-backed lessons on what works in online business, made for everyday people.
Cooking a full meal in 5 minutes used to sound impossible. Now thatâs basically what AI is doing for content. Business Insider explained that companies like MondelÄz can now turn an idea into a short social video in under five minutes, Coca-Cola uses AI in campaign idea generation, and Svedka even used it in a Super Bowl ad. And when it comes to the bigger picture, agencies are even testing ad ideas with synthetic focus groups before spending money on production. In other words, what that...
The other day, I saw a brand on Facebook trying really hard to sound young. The video had loud music, quick cuts every second, and big captions jumping on the screen. The person in the video kept saying things like âThis product is honestly crazy good,â and âYou guys are not ready for this.â Slang everywhere and trendy words in almost every line. But after watching the whole thing, I still didnât really understand what the product actually did. No clear example. No simple explanation. So even...
The other day, I was thinking about how most people still treat TikTok like a place to scroll when theyâre bored. You know, just for watching that random stuff, like someone reviewing a $14 croissant like itâs a life event. Or a guy explaining how to get rich while sitting in a rented Lamborghini. Anyway, you get the idea. But that view is getting old. People now open TikTok and type in questions like they used to do on Google. They want a quick answer they can watch. And believe it or not,...