According to Statista, 63.9% of the world’s population are social media users, which means your audience is just a scroll away.

But here’s the good news: You don’t need followers to get views anymore.

Let me explain.

You may have felt like starting on social media is pointless without a big following…

Yes, most people think they need followers first.

But today, social media is on easy mode. If you’ve noticed, all these social platforms are talking about how they’re using AI.

Platforms like TikTok, YouTube, and Facebook use AI to recommend your content, not just to your followers, but to anyone who watches similar content.

The algorithm looks at what someone watches, then shows them more content like that, even if it’s from creators they don’t follow.

This is a huge win for new creators and business owners like you.

Here’s what that looks like:

✅ You can get views with zero followers

✅ You’ll reach people who already like similar content

✅ You’ll grow faster if you post regularly

If you’re still not creating content for your business, or even for your personal brand, I think it’s time when you don’t have to stress about building followers first.

The most important thing you have to do is to focus on showing up and creating content your audience cares about.

And even new platforms like Threads are in this game, as, even though it’s a more text-based platform, more engagement is coming from non-followers.

So, how can you use this right now?

Start simple:

Pick 1-2 topics you want to be known for.

Post content, or reels, 3-4 times a week.

Keep your content clear, useful, and easy to watch.

See which ones get views, monitor the engagement, and repeat that style.

Your goal isn’t to go viral overnight. Your goal is to learn what works and build from there.

And if you’re looking for tools to ease your content creation, check out this list here!

Cheers,

Minosh.

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