Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
⬆️ Why Reddit matters now
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Hello Reader, have you heard? There's a popular platform in the digital landscape that has caught the interest of many people. It's called Reddit. You probably already know that. Once considered a small online community, Reddit has now become a valuable platform for marketers and businesses. Here's why you should pay attention to this platform: 🤝 Google and Reddit: A Game-Changing Partnership According to Reddit publication, Google now has access to extensive data on Reddit. This includes over 18 years of genuine and regularly updated user-generated discussions and experiences. The impact? ➡️ Reddit is now more visible in search results. ➡️ The platform's traffic increased by 39% compared to the previous year. ➡️ More users are finding Reddit through Google searches. This partnership is changing how content is found on the internet, with Reddit discussions gaining higher positions in search results. 🙌 The New Go-To for Product Research People use Reddit for product research. 1-in-3 shoppers that first heard about a product/service on independent review sites, Amazon or even Google, came to Reddit for additional research on that purchase. Why? Unlike traditional search engines that use algorithms and paid ads, Reddit is a platform where content is based on what users are interested in and is authentic. This shift gives you a chance to access real consumer insights and gather more ideas for your content, products, and business. It also provides room for growth to take things to the next level. 📌 Make Reddit Work for You Build trust by sharing your knowledge before advertising your business. I'm talking about how sharing useful ideas, answering questions, and participating in discussions can make a brand respected and valuable in the Reddit community. The goal is to focus on providing value first. This will build trust and establish a reputation as a brand that understands and values the community dynamics. Happy marketing! Cheers, Minosh. P.S. Here are 5 marketing strategies small businesses need to try in 2024. |
TalkBitz Newsletter
Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
Everyone talks about how to get subscribers. How to grow the list, run the launch, get to 100 paying customers. Nobody really talks about what happens after. I saw a story from a freelance illustrator who started a subscription box of her own artwork for $19.99 a box. Good quality prints, nice packaging, real effort. She ran it for six months and then closed it. The reason wasn’t bad marketing. The product was good. People liked it. Thing is, after she added up quality prints, packaging, the...
Everyone’s excited that AI is driving purchases now. People are asking ChatGPT what to buy, and it’s actually recommending products. That part is true. What nobody’s talking about is what happens right after. New research looked at how Gen Z actually shops with AI, and they found that 48% of Gen Z buyers had already purchased something an AI recommended. But 43% had also switched to a different brand specifically because of how a brand used AI. Thing is, we assume younger buyers will tolerate...
Not my usual Thursday send, but I had to get it out. You know, most people who want to start an online store don’t fail because they picked the wrong product, or ran out of money, or didn’t know enough about marketing. They fail because they waited. And kept waiting. Until waiting became the plan. I’ve watched this happen up close. Yesterday, I had lunch with a few of my old friends. We were just talking about life, how things turned out, and yes, the cost of living, the usual. And at some...