Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
⬆️ Why Reddit matters now
|
Hello Reader, have you heard? There's a popular platform in the digital landscape that has caught the interest of many people. It's called Reddit. You probably already know that. Once considered a small online community, Reddit has now become a valuable platform for marketers and businesses. Here's why you should pay attention to this platform: 🤝 Google and Reddit: A Game-Changing Partnership According to Reddit publication, Google now has access to extensive data on Reddit. This includes over 18 years of genuine and regularly updated user-generated discussions and experiences. The impact? ➡️ Reddit is now more visible in search results. ➡️ The platform's traffic increased by 39% compared to the previous year. ➡️ More users are finding Reddit through Google searches. This partnership is changing how content is found on the internet, with Reddit discussions gaining higher positions in search results. 🙌 The New Go-To for Product Research People use Reddit for product research. 1-in-3 shoppers that first heard about a product/service on independent review sites, Amazon or even Google, came to Reddit for additional research on that purchase. Why? Unlike traditional search engines that use algorithms and paid ads, Reddit is a platform where content is based on what users are interested in and is authentic. This shift gives you a chance to access real consumer insights and gather more ideas for your content, products, and business. It also provides room for growth to take things to the next level. 📌 Make Reddit Work for You Build trust by sharing your knowledge before advertising your business. I'm talking about how sharing useful ideas, answering questions, and participating in discussions can make a brand respected and valuable in the Reddit community. The goal is to focus on providing value first. This will build trust and establish a reputation as a brand that understands and values the community dynamics. Happy marketing! Cheers, Minosh. P.S. Here are 5 marketing strategies small businesses need to try in 2024. |
TalkBitz Newsletter
Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
Everyone tells you the same thing when you start a YouTube channel. Go niche. Pick a tiny topic. Build a small, loyal audience. And to be fair, that advice isn’t totally wrong. But YouTube just came out with a culture report and it complicates things a bit. They surveyed 939 people between 14 and 44, and 63% said they watch content or follow creators that everyone they know is also watching. Same as five years ago. The niche explosion happened, sure, but people still want to feel like they’re...
If you sell something men actually care about, whether that’s grooming, outdoor gear, hobby supplies, workwear, Pinterest probably wasn’t even on your radar. And I get it. Pinterest has this reputation. Wedding boards, recipe pins, home decor with too many throw pillows and a candle in every corner. It’s been that way for as long as anyone can remember, so people just keep thinking that. But real life looks different right now, maybe a whole lot. Pinterest just put out their 2026 Men’s Trend...
There’s a version of the plan that sounds really good. You write blog posts. They rank on Google. People find you, some of them buy. It’s called content marketing, it’s been the go-to advice for ten years, and if you’ve been told to “just start a blog,” this is basically what they meant. Thing is, the math changed. SparkToro published research earlier this year using Similarweb data, and one number really got my attention. 68% of Google searches in 2026 end without anyone clicking through to...