I bet it’s not just me; most people still think TikTok is just for dances and trends. And yeah, there is some kind of truth in that because a lot of it is. But there’s something else happening on that app, and it’s worth paying attention to. A Pew Research study published in April 2026, surveying 1,458 U.S. teens, found that roughly 6 in 10 TikTok users say they go there specifically for product reviews. That’s not a typo. Six in ten. And that number is higher than Instagram. Way higher than...

An influencer named Alix Earle just did something most influencer brands can’t really do. She launched a skincare line in March. Made $1 million in just five minutes. Everything sold out in 10 hours. And no, it wasn’t because she has 14 million followers. It’s because she did the one thing most people are too scared to do when launching a product. She turned her biggest weakness into the conversation. Here’s the thing about influencer brands. Most of them don’t work out, and it’s not because...

Okay, you probably saw this already, right? That $3.99 lavender tote bag from Trader Joe’s went viral on TikTok and turned into a whole thing. People were lining up, stores had to set limits, and next thing you know, resale listings were popping up everywhere, like eBay, Etsy, you name it. So yeah, it looked like just a simple product, but that was not the real story. The thing is, the bag did not blow up just because it was limited. It blew up because people already cared. That is the part...