Not my usual Thursday send, but I had to get it out. You know, most people who want to start an online store don’t fail because they picked the wrong product, or ran out of money, or didn’t know enough about marketing. They fail because they waited. And kept waiting. Until waiting became the plan. I’ve watched this happen up close. Yesterday, I had lunch with a few of my old friends. We were just talking about life, how things turned out, and yes, the cost of living, the usual. And at some...

Everyone tells you the same thing when you start a YouTube channel. Go niche. Pick a tiny topic. Build a small, loyal audience. And to be fair, that advice isn’t totally wrong. But YouTube just came out with a culture report and it complicates things a bit. They surveyed 939 people between 14 and 44, and 63% said they watch content or follow creators that everyone they know is also watching. Same as five years ago. The niche explosion happened, sure, but people still want to feel like they’re...

If you sell something men actually care about, whether that’s grooming, outdoor gear, hobby supplies, workwear, Pinterest probably wasn’t even on your radar. And I get it. Pinterest has this reputation. Wedding boards, recipe pins, home decor with too many throw pillows and a candle in every corner. It’s been that way for as long as anyone can remember, so people just keep thinking that. But real life looks different right now, maybe a whole lot. Pinterest just put out their 2026 Men’s Trend...