Last week, I almost bought a Type-C charging cable online. Then I paused and read the reviews. Not the “it works” reviews. The “what this brand stands for” ones. I wasn’t comparing prices anymore. I was checking if this was a brand I felt okay buying from. That small moment reminded me of something research keeps showing in 2025 and heading into 2026: people are buying with their values, not just their wallets. This isn’t only about being “nice” or “ethical”. It’s about trust. And trust turns...

Happy New Year. Feels like nothing slowed down after COVID. Anyway, back to the internet being the internet. Last week, I saw someone saying on Facebook, “Influencer marketing is dead.” Is it? Two scrolls later, I read a story on Business Insider that Unilever told its teams to work with 20 times more creators, not as a test, but as a main plan. Big brands don’t scale stuff like that for fun. They do it because it sells. Yes, influencer or creator marketing didn’t die. It got more serious....

Imagine you run a small online store selling phone cases. You check orders every morning with your tea. Then one morning, you get locked out of your dashboard. Your inbox is full. A refund issue. A confused customer. A security alert you have never seen before. You shut down ads, pause payments, and you spend hours trying to understand what went wrong. Nothing grows that day. Nothing moves forward. You’re just overwhelmed and looking for help. That’s a wasted day, and it’ll take weeks to get...