A friend of mine told me something interesting last week. “Minosh, I’m done grabbing those holiday software deals.” I asked him why. He said he used to grab every offer that looked useful. Twenty percent off this. Lifetime access to that. Every new tool the internet treated like it could fix his whole life with one button. At first, he thought he was being clever, saving money, and felt like a secret tech ninja collecting weapons. Then he noticed something. Most of those tools sat there...

Yesterday, I read about a creator named Jackie Dubois. She started a TikTok account to share her paintings. She grew past 230,000 followers, and her art sales turned into a six-figure income. Then she quit social media. Not because she failed. Because the push to post all the time, deal with comments, and stay on was messing with her mind. She said in her own words: “It’s really overwhelming — the highs and the lows.” She is not the only one feeling this. Her story lines up with what the new...

Last night, I was reading a Forbes article about connected marketing for 2026. It talked about how big brands are finally treating all their channels as one system, not random posts. And I thought, this is exactly where many online business people get stuck. See, for example, you post on Instagram, write a blog, send an email, but nothing seems linked. The idea is simple. Every channel should help guide one person on one clear path. Start with the first click, build up trust step by step, and...