You’re scrolling like usual. A video stops you for a second. Right there under it, you see buttons like “Remix”, “Use this Sound”, or “Use this template”. You’ve seen that a hundred times by now. That’s not random. Platforms push those buttons because they want people to take part, not just watch. That’s when it became clear, posting by itself doesn’t work like it used to. They reward participation. Google even points out that younger audiences want to take part and remix content, not just...

Last week, I almost bought a Type-C charging cable online. Then I paused and read the reviews. Not the “it works” reviews. The “what this brand stands for” ones. I wasn’t comparing prices anymore. I was checking if this was a brand I felt okay buying from. That small moment reminded me of something research keeps showing in 2025 and heading into 2026: people are buying with their values, not just their wallets. This isn’t only about being “nice” or “ethical”. It’s about trust. And trust turns...

Happy New Year. Feels like nothing slowed down after COVID. Anyway, back to the internet being the internet. Last week, I saw someone saying on Facebook, “Influencer marketing is dead.” Is it? Two scrolls later, I read a story on Business Insider that Unilever told its teams to work with 20 times more creators, not as a test, but as a main plan. Big brands don’t scale stuff like that for fun. They do it because it sells. Yes, influencer or creator marketing didn’t die. It got more serious....