Everyone says their thing saves you time. Or saves you money. Or cuts your costs in half. And yeah, it sounds good. It feels like a responsible thing to say, especially when you’re just starting out and don’t want to come off as pushy. Thing is, “saves money” is actually one of the weakest ways to describe what you offer. And I don’t mean weak like unclear. I mean weak like it physically limits how much people are willing to pay you. Here’s why. When someone hears “this saves you money,”...

Everyone talks about how to get subscribers. How to grow the list, run the launch, get to 100 paying customers. Nobody really talks about what happens after. I saw a story from a freelance illustrator who started a subscription box of her own artwork for $19.99 a box. Good quality prints, nice packaging, real effort. She ran it for six months and then closed it. The reason wasn’t bad marketing. The product was good. People liked it. Thing is, after she added up quality prints, packaging, the...

Everyone’s excited that AI is driving purchases now. People are asking ChatGPT what to buy, and it’s actually recommending products. That part is true. What nobody’s talking about is what happens right after. New research looked at how Gen Z actually shops with AI, and they found that 48% of Gen Z buyers had already purchased something an AI recommended. But 43% had also switched to a different brand specifically because of how a brand used AI. Thing is, we assume younger buyers will tolerate...