The first time I tried using AI to write a meta description for one of my blog posts, I thought I could just drop in a prompt and be done there. The result? It sounded… way too robotic, like something nobody would want to read. Maybe you’ve felt the same. With all these tools around, it’s tempting to let AI do most of the work. But the truth is, and what almost everyone is not taking too seriously, is that you still have to be the boss. AI can write, but it can’t think for you. The reason I...

Ten years ago, if you searched “desk ideas” on Pinterest, you’d mostly see nice photos, clean setups, white walls, and maybe a coffee mug. Nothing to buy, just inspiration. If you try that same search today, you’ll see prices, sizes, stock updates, a “Shop” button, and some random AI stuff (which you can reduce in Settings → Refine your recommendations → Gen AI interests if needed). What’s actually happening here is that Pinterest is quietly turning itself into a shopping window. That’s why...

One night last year, I was just scrolling YouTube like usual when a video caught my eye. The title? Why The World’s Biggest Brands All Go To Sri Lanka. Cool, another nice piece of content, sounded interesting, but here’s what made me click. It was posted by Ben Francis, the founder of Gymshark. Not a marketer or random influencer. The actual founder of a brand that grew from a garage startup to a $1.4 billion fitness business. It felt like I was hearing straight from the person behind the...