Last night, I was reading a Forbes article about connected marketing for 2026. It talked about how big brands are finally treating all their channels as one system, not random posts. And I thought, this is exactly where many online business people get stuck. See, for example, you post on Instagram, write a blog, send an email, but nothing seems linked. The idea is simple. Every channel should help guide one person on one clear path. Start with the first click, build up trust step by step, and...

You sit at your laptop, adjust the gaps, feel good, and press publish. Then someone checks it half asleep on a bus, holding on with one hand, with your whole content packed into a tiny phone screen. Most people do that now. Around 96% use the internet on their phones (Global Overview Report, DataReportal), even if they sometimes use a laptop or desktop (60%) too. Still, mobile is where most of the action happens. So if your content looks good only on your laptop but is hard to read on a...

Let me tell you a secret I wish I knew at the start: When you’re building something online, talking to “everyone” is a waste. Like trying to light a fire with wet matches. No spark, no flame, just effort wasted. What I mean is, you put out content after content, post on almost every social media profile, create countless Pinterest pins, and feel like nobody’s caring. Most people do this, and it feels safe for a while, but the truth is it just gets you nowhere. And finally, yes, you just give...