Everyone tells you the same thing when you start a YouTube channel. Go niche. Pick a tiny topic. Build a small, loyal audience. And to be fair, that advice isn’t totally wrong. But YouTube just came out with a culture report and it complicates things a bit. They surveyed 939 people between 14 and 44, and 63% said they watch content or follow creators that everyone they know is also watching. Same as five years ago. The niche explosion happened, sure, but people still want to feel like they’re...

If you sell something men actually care about, whether that’s grooming, outdoor gear, hobby supplies, workwear, Pinterest probably wasn’t even on your radar. And I get it. Pinterest has this reputation. Wedding boards, recipe pins, home decor with too many throw pillows and a candle in every corner. It’s been that way for as long as anyone can remember, so people just keep thinking that. But real life looks different right now, maybe a whole lot. Pinterest just put out their 2026 Men’s Trend...

There’s a version of the plan that sounds really good. You write blog posts. They rank on Google. People find you, some of them buy. It’s called content marketing, it’s been the go-to advice for ten years, and if you’ve been told to “just start a blog,” this is basically what they meant. Thing is, the math changed. SparkToro published research earlier this year using Similarweb data, and one number really got my attention. 68% of Google searches in 2026 end without anyone clicking through to...