Okay, you probably saw this already, right? That $3.99 lavender tote bag from Trader Joe’s went viral on TikTok and turned into a whole thing. People were lining up, stores had to set limits, and next thing you know, resale listings were popping up everywhere, like eBay, Etsy, you name it. So yeah, it looked like just a simple product, but that was not the real story. The thing is, the bag did not blow up just because it was limited. It blew up because people already cared. That is the part...

It was 2009, and that’s when Chrome launched. Google had many things they could’ve shown: tabs, security tools, settings, and all the other stuff it had. But instead, it led with one simple idea: speed. “The Fast Browser.” And that worked. They used this line over and over in different ads. It’s strong. But stop for a second and think about why all those features were not mentioned by Google. That reminded me of something a lot of business owners do by accident. They try to make their offer...

Cooking a full meal in 5 minutes used to sound impossible. Now that’s basically what AI is doing for content. Business Insider explained that companies like Mondelēz can now turn an idea into a short social video in under five minutes, Coca-Cola uses AI in campaign idea generation, and Svedka even used it in a Super Bowl ad. And when it comes to the bigger picture, agencies are even testing ad ideas with synthetic focus groups before spending money on production. In other words, what that...