I used to think Pinterest was simple. Pin consistently. Stay in your niche. Repeat forever. That’s what everyone said, right? And you may have kinda followed it without questioning it much. Pinterest recently shared research from its engineering blog that gives a hint about how content ranking might work. Turns out, showing the same type of content to users over and over, even if they clearly like that topic, actually makes them leave the app faster. Their session time drops. They come back...

I bet it’s not just me; most people still think TikTok is just for dances and trends. And yeah, there is some kind of truth in that because a lot of it is. But there’s something else happening on that app, and it’s worth paying attention to. A Pew Research study published in April 2026, surveying 1,458 U.S. teens, found that roughly 6 in 10 TikTok users say they go there specifically for product reviews. That’s not a typo. Six in ten. And that number is higher than Instagram. Way higher than...

An influencer named Alix Earle just did something most influencer brands can’t really do. She launched a skincare line in March. Made $1 million in just five minutes. Everything sold out in 10 hours. And no, it wasn’t because she has 14 million followers. It’s because she did the one thing most people are too scared to do when launching a product. She turned her biggest weakness into the conversation. Here’s the thing about influencer brands. Most of them don’t work out, and it’s not because...