It was 2009, and that’s when Chrome launched. Google had many things they could’ve shown: tabs, security tools, settings, and all the other stuff it had. But instead, it led with one simple idea: speed. “The Fast Browser.” And that worked. They used this line over and over in different ads. It’s strong. But stop for a second and think about why all those features were not mentioned by Google. That reminded me of something a lot of business owners do by accident. They try to make their offer...

Cooking a full meal in 5 minutes used to sound impossible. Now that’s basically what AI is doing for content. Business Insider explained that companies like Mondelēz can now turn an idea into a short social video in under five minutes, Coca-Cola uses AI in campaign idea generation, and Svedka even used it in a Super Bowl ad. And when it comes to the bigger picture, agencies are even testing ad ideas with synthetic focus groups before spending money on production. In other words, what that...

The other day, I saw a brand on Facebook trying really hard to sound young. The video had loud music, quick cuts every second, and big captions jumping on the screen. The person in the video kept saying things like “This product is honestly crazy good,” and “You guys are not ready for this.” Slang everywhere and trendy words in almost every line. But after watching the whole thing, I still didn’t really understand what the product actually did. No clear example. No simple explanation. So even...