Ten years ago, if you searched “desk ideas” on Pinterest, you’d mostly see nice photos, clean setups, white walls, and maybe a coffee mug. Nothing to buy, just inspiration. If you try that same search today, you’ll see prices, sizes, stock updates, a “Shop” button, and some random AI stuff (which you can reduce in Settings → Refine your recommendations → Gen AI interests if needed). What’s actually happening here is that Pinterest is quietly turning itself into a shopping window. That’s why...

One night last year, I was just scrolling YouTube like usual when a video caught my eye. The title? Why The World’s Biggest Brands All Go To Sri Lanka. Cool, another nice piece of content, sounded interesting, but here’s what made me click. It was posted by Ben Francis, the founder of Gymshark. Not a marketer or random influencer. The actual founder of a brand that grew from a garage startup to a $1.4 billion fitness business. It felt like I was hearing straight from the person behind the...

Nearly 80% of readers find my blog from Pinterest, not Google. And it’s not only Pinterest. The same thing is still happening across other platforms, too. Yes, more people now find things on social apps, on ChatGPT, and can even buy products directly there. You may have heard that a few weeks ago, OpenAI released “Buy it in ChatGPT.” When people ask shopping questions like “best running shoes under $100,” ChatGPT will soon show products from places like Etsy and Shopify. You can even buy...