Everyone sees a founder go viral and thinks that’s the way to do it. Post every day, follow the trends, grow your audience, and customers will come. So they start posting. Nothing happens. They post more. Still nothing. Then they quietly give up and blame themselves for not being “consistent enough.” But here’s the thing. The problem usually isn’t the content. It’s what they expect social media to actually do. I recently read an article about two teenage founders, and what they’re doing with...

I used Canva before I had a reason to. Not for a business. Not for any strategy. I just liked designing things, so I kept opening it. Back when it was still pretty new, before there were tons of templates like there are now, I was in there making things that probably nobody even saw. No plan. I just did it because I enjoyed it. Fast forward a few years, and Pinterest became a serious part of what I do at TalkBitz. And the thing I didn’t expect was this: I didn’t have to learn design when I...

Almost every side hustle tip starts with the same line. “Just find 30 minutes a day.” And I get it, 30 minutes doesn’t sound like much. It sounds like something anyone can manage between dinner and Netflix. But here’s the thing. Pew Research just dropped data showing that women in their 30s and 40s spend about 52 more minutes a day on housework than men in the same age group. On top of that, unpaid responsibilities like caregiving don't stop when the workday ends. And when you add it all up,...