“Our app uses AI-powered algorithms!” said the founder with a smile. “That’s nice,” replied the customer, “but how does it help me?” This interaction happens more often than you’d think. You’ve probably heard, “Features tell, but benefits sell,” and there’s a good reason this phrase keeps coming up. Think about it this way: people care more about how something makes their life better than a long list of fancy features. This matters whether you’re starting a small business, already have a big...

When I first started using Pinterest for my blog, I had no idea what to pin. I was posting random images and link them back to my posts and hoping something would stick. Spoiler alert: It didn’t. But after some time, I finally wrapped my head around the core concept that I had completely missed. Pinterest isn’t just a platform for pretty pictures. It’s a search engine. Yes, you may have already heard this, but something you might be doing wrong is not pinning what Pinterest users really want...

Think about being at a party. Someone says in a boring way “There’s some food if you want.” That’s a weak way to get people interested. But what if your friend comes up to you all excited and says “Hey! Sarah made this amazing chocolate cake - you need to try it, it’s right there in the kitchen!” That’s how you get people excited and ready to act. When it comes to online marketing, that’s what holds the power of guiding your audience on exactly what to do next, and we call them CTAs...