Everyone wants a cool business idea. Something that sounds good when someone asks what you do. Something with an aesthetic, maybe a logo you could put on a tote bag. Bookkeeping is not that. No one brings up bookkeeping at a dinner table. It doesn’t get saved on Pinterest. There is no viral reel showing someone living their best life because they sorted a client’s QuickBooks account. And yet, there was this story on Entrepreneur. A 26-year-old woman started a bookkeeping side hustle about a...

Everyone sees a founder go viral and thinks that’s the way to do it. Post every day, follow the trends, grow your audience, and customers will come. So they start posting. Nothing happens. They post more. Still nothing. Then they quietly give up and blame themselves for not being “consistent enough.” But here’s the thing. The problem usually isn’t the content. It’s what they expect social media to actually do. I recently read an article about two teenage founders, and what they’re doing with...

I used Canva before I had a reason to. Not for a business. Not for any strategy. I just liked designing things, so I kept opening it. Back when it was still pretty new, before there were tons of templates like there are now, I was in there making things that probably nobody even saw. No plan. I just did it because I enjoyed it. Fast forward a few years, and Pinterest became a serious part of what I do at TalkBitz. And the thing I didn’t expect was this: I didn’t have to learn design when I...