You may have seen many social media people argue about AI, or AI vs. jobs, or things that are going to happen in the future because of AI. But still, on the other hand, you’ve seen this too: many businesses on social media have comments from people asking, “How much is it?” and “Is this for me?” and I’m pretty sure their DMs are also flooded with unanswered questions. Well, that’s the real problem. The thing is, we ramble about AI a lot, but we don’t really think about where we can use it for...

Last week I was at a small garage fixing my little hatchback. The owner never posted a single reel. Yet cars kept coming in like it was planned. There are so many garages that barely get a few cars a day, even though their place looks modern. But this place was full. So I asked the guy who did my brake lining how they get so many customers. He smiled and said, “Our regulars bring their friends.” That’s the real play. And he’s right. The reason I was actually there was because one of my...

I’m not a fan and not even using it, but last week, I opened LinkedIn, saw a smart post from a small creator, and thought, “Nice.” Then I checked their profile. No huge following. Just valuable posts, posted around three times a week, teaching one thing tied to one clear niche. That’s the thing most of us still miss. LinkedIn isn’t only for suits and job posts, well, not anymore. It’s one of the few places where simple posts still work, and native documents (carousels) can get real reach....