Everyone’s excited that AI is driving purchases now. People are asking ChatGPT what to buy, and it’s actually recommending products. That part is true. What nobody’s talking about is what happens right after. New research looked at how Gen Z actually shops with AI, and they found that 48% of Gen Z buyers had already purchased something an AI recommended. But 43% had also switched to a different brand specifically because of how a brand used AI. Thing is, we assume younger buyers will tolerate...

Not my usual Thursday send, but I had to get it out. You know, most people who want to start an online store don’t fail because they picked the wrong product, or ran out of money, or didn’t know enough about marketing. They fail because they waited. And kept waiting. Until waiting became the plan. I’ve watched this happen up close. Yesterday, I had lunch with a few of my old friends. We were just talking about life, how things turned out, and yes, the cost of living, the usual. And at some...

Everyone tells you the same thing when you start a YouTube channel. Go niche. Pick a tiny topic. Build a small, loyal audience. And to be fair, that advice isn’t totally wrong. But YouTube just came out with a culture report and it complicates things a bit. They surveyed 939 people between 14 and 44, and 63% said they watch content or follow creators that everyone they know is also watching. Same as five years ago. The niche explosion happened, sure, but people still want to feel like they’re...