You may not think much about color, but your website visitors, customers, social media followers, newsletter subscribers, and potential business partners do, even if they don’t realize it.

Studies show that 62% to 90% of product choices are made based on color alone… and it happens in just 90 seconds.

That’s fast. And it matters.

So, what do colors actually mean to people?

Here’s what I’ve learned about how colors make people feel:

🔴 Red/Orange: Brings urgency and energy. Great for fast food, sales, and impulse buys.

🔵 Blue: Builds trust and calmness. Used by banks, healthcare, and software companies.

🟡 Yellow: Sparks optimism and grabs attention. Think clearance tags, toy brands, or creative ads.

🟢 Green: Feels natural and peaceful. Ideal for wellness brands or eco-friendly businesses.

⚫ Black: Signals luxury and power. Often seen in fashion or high-end electronics.

But context matters too.

For example, a bright red might signal “spicy” for a hot sauce brand but “emergency” for a medical alert system. A calm blue could mean “trustworthy” for a bank but “refreshing” for a water company.

Your colors are sending signals, even before you say a word.

So it’s a good idea to put your colors where they’ll catch eyes first: your logo, website header, product packaging, and major call-to-action buttons.

In other words, choose them with intention, based on the feeling you want people to have.

And there’s another thing, while colors are important, they’re not everything.

Think of your brand like baking a cake, colors are just the frosting!

What really matters is having a great product, treating customers well, and staying true to what you believe in.

Good colors can make your brand look better, but they won’t fix a broken business.

That said, if you’re interested in creating a brand identity with thoughtful color choices, check out my favorite tools here!

The second one on the list is ridiculously addictive, perfect for those just starting with brand colors or looking for fresh inspiration.

See you next time,

Minosh.

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