When Tesla launched the Cybertruck, people expected something bold, but no one expected a truck with no visible logo. There’s no big badge on the front or back, just a tiny logo hidden in the headlight, barely noticeable. And they even posted a picture of Cybertruck on X saying, “Only truck that doesn’t need a logo to know what it is.” So why did they do that? Because the Cybertruck isn’t just another car. It doesn’t look like anything else on the road. By removing obvious branding, Tesla made the product itself the center of attention. They let the design and difference speak first. People didn’t say “look at that Tesla.” They said, “What is that?”, and then they looked it up, which is nice branding. 💠Now, what can a business like yours take away from this? Sometimes, you don't need to show off your name or logo everywhere. What you offer should be unique enough to make people stop, notice, and remember. If you’re building something that solves a real problem in a new or clear way, your work will speak for itself. It becomes its own brand. People remember what feels different, and what makes them feel something. And when it comes to building a brand… I built a brand-new tool for our community to help with exactly that. If you’re still figuring out your brand name, or just want something fresh and unique, check out our Business Name Generator. It’s designed to help you find a unique, impactful name that perfectly matches your business. Catch you next time, Minosh. ​ |
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