Business and marketing insights from smart founders, researched and handed to you every Thursday.
🧠 Never Lose an Idea Again!
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Did you know that 81% of small businesses have no employees? That’s a lot of responsibility on one set of shoulders! But this isn’t just true for traditional small businesses - online entrepreneurs, content creators, and freelancers often work solo too. And the most painful part? Most of the time, when a great idea pops into your head, it vanishes within seconds. Ring any bells? Been there, done that? This happens because of something called cognitive load. It’s the mental effort used in working memory. When there’s too much going on in your brain, some ideas slip away as your brain prioritizes what seems more important at the moment. It’s like having too many tabs open in your browser – eventually, some just have to close! Well, as a solution, I’ve recently been using tools that help me stay organized, and I can’t tell you how much of a difference it’s made. One of my favorites is Todoist. I know what you’re thinking - “It’s just another to-do list app, right?” Yes, but here’s the magic: This app understands natural language input. You can type tasks exactly as you would say them, including due dates and times. For example, simply type “Write a blog post about tips to lose weight tomorrow at 2 PM,” and Todoist will automatically set the right time for you. No need to click through complicated menus – just type it like you would say it. Thanks to this feature, I can easily remember everything I need to do, and since it works with other apps like Notion, everything stays neatly organized. So, if you’re struggling with the same issues, I highly recommend trying out Todoist! And it’s worth mentioning that I’m still on their free plan, and it works well for me. Cheers, Minosh. |
TalkBitz Newsletter
Business and marketing insights from smart founders, researched and handed to you every Thursday.
Every business advice article says the same thing. Run a discount. Offer a freebie. Set up a referral bonus. Get people in the door. And I get why it feels right. When you’re just at the starting phase of your business, you need customers, and you figure a little reward will push people over the line. It’s what you see big brands do. So you copy it. Here’s the thing, though. There’s actual science behind why this backfires, and not a small thing either. It’s called the overjustification...
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