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Did you know that 81% of small businesses have no employees? That’s a lot of responsibility on one set of shoulders! But this isn’t just true for traditional small businesses - online entrepreneurs, content creators, and freelancers often work solo too. And the most painful part? Most of the time, when a great idea pops into your head, it vanishes within seconds. Ring any bells? Been there, done that? This happens because of something called cognitive load. It’s the mental effort used in working memory. When there’s too much going on in your brain, some ideas slip away as your brain prioritizes what seems more important at the moment. It’s like having too many tabs open in your browser – eventually, some just have to close! Well, as a solution, I’ve recently been using tools that help me stay organized, and I can’t tell you how much of a difference it’s made. One of my favorites is Todoist. I know what you’re thinking - “It’s just another to-do list app, right?” Yes, but here’s the magic: This app understands natural language input. You can type tasks exactly as you would say them, including due dates and times. For example, simply type “Write a blog post about tips to lose weight tomorrow at 2 PM,” and Todoist will automatically set the right time for you. No need to click through complicated menus – just type it like you would say it. Thanks to this feature, I can easily remember everything I need to do, and since it works with other apps like Notion, everything stays neatly organized. So, if you’re struggling with the same issues, I highly recommend trying out Todoist! And it’s worth mentioning that I’m still on their free plan, and it works well for me. Cheers, Minosh. |
Online business and marketing insights from what's working out there, researched and handed to you every Thursday.
You know how everyone starting an online business tries to appeal to everyone? Their about page says they help teens, parents, office workers, and retirees. Their product does five things. Their content covers whatever felt interesting that week. And I get it. Saying no to a type of customer feels like leaving money on the table. Thing is, Coca-Cola just proved the opposite. Mr. Pibb, a soda that has existed since 1972, became the fastest-growing brand of 2026. Not a new product, not a viral...
Everyone says their thing saves you time. Or saves you money. Or cuts your costs in half. And yeah, it sounds good. It feels like a responsible thing to say, especially when you’re just starting out and don’t want to come off as pushy. Thing is, “saves money” is actually one of the weakest ways to describe what you offer. And I don’t mean weak like unclear. I mean weak like it physically limits how much people are willing to pay you. Here’s why. When someone hears “this saves you money,”...
Everyone talks about how to get subscribers. How to grow the list, run the launch, get to 100 paying customers. Nobody really talks about what happens after. I saw a story from a freelance illustrator who started a subscription box of her own artwork for $19.99 a box. Good quality prints, nice packaging, real effort. She ran it for six months and then closed it. The reason wasn’t bad marketing. The product was good. People liked it. Thing is, after she added up quality prints, packaging, the...