Business and marketing insights from smart founders, researched and handed to you every Thursday.
🧠 Never Lose an Idea Again!
|
Did you know that 81% of small businesses have no employees? That’s a lot of responsibility on one set of shoulders! But this isn’t just true for traditional small businesses - online entrepreneurs, content creators, and freelancers often work solo too. And the most painful part? Most of the time, when a great idea pops into your head, it vanishes within seconds. Ring any bells? Been there, done that? This happens because of something called cognitive load. It’s the mental effort used in working memory. When there’s too much going on in your brain, some ideas slip away as your brain prioritizes what seems more important at the moment. It’s like having too many tabs open in your browser – eventually, some just have to close! Well, as a solution, I’ve recently been using tools that help me stay organized, and I can’t tell you how much of a difference it’s made. One of my favorites is Todoist. I know what you’re thinking - “It’s just another to-do list app, right?” Yes, but here’s the magic: This app understands natural language input. You can type tasks exactly as you would say them, including due dates and times. For example, simply type “Write a blog post about tips to lose weight tomorrow at 2 PM,” and Todoist will automatically set the right time for you. No need to click through complicated menus – just type it like you would say it. Thanks to this feature, I can easily remember everything I need to do, and since it works with other apps like Notion, everything stays neatly organized. So, if you’re struggling with the same issues, I highly recommend trying out Todoist! And it’s worth mentioning that I’m still on their free plan, and it works well for me. Cheers, Minosh. |
TalkBitz Newsletter
Business and marketing insights from smart founders, researched and handed to you every Thursday.
When you first start a business, someone is going to tell you to figure out what makes you different. So you think about it. You end up saying things like “I’m affordable and reliable” or “I actually care, unlike the big corporations” or maybe something more specific, like all natural ingredients, small batch, no shortcuts, nothing artificial or mass-produced. And it feels right. You put it on your website, your bio, your pitch. Then nothing changes. Not because the product is bad. Not...
There’s this idea that if your product is good enough, customers will figure that out. They’ll buy. They’ll come back. That might be true eventually. But your first customer never gets that far. They decided about you before they even finished loading your page. Let me explain. There’s a psychological thing called the halo effect, and it’s been around since 1920. What it basically says is, people form one impression of you, fast, and that impression bleeds into everything else they think...
Every marketing guide, every YouTube video, every course you’ve ever seen says the same thing: lead with benefits, not features. And look, that advice isn’t wrong exactly. But the way most people apply it? It’s basically copy-pasting the same five words onto every product page on the internet. “Helps you save time.” “Grow your business.” “Transform your workflow.” I’ve written stuff like that too. Early on, I thought I was doing it right because I’d followed the rule. But when everything...