You already know Pinterest is a great tool for creators and businesses.

It's useful in many ways.

I'm talking about finding ideas, shopping inspiration, long-term engagement, driving blog traffic, brand awareness, sales opportunities, and the list goes on and on.

This makes Pinterest a powerful platform for both creators and businesses alike.

And that’s also the reason why nine out of ten Pinners describe Pinterest as filled with positivity.

However, many users use Pinterest without a clear plan. They pin random content and hope it works.

Well, I have to say…

📌 Random pinning isn’t a strategy.

Then what is?

💭 Start planning your content 45-60 days before seasonal trends hit.

Think ahead to holidays and events that drive traffic.

But why?

On Pinterest, more people use the platform during certain times of the year, especially around holidays like Christmas and Halloween.

People search for holiday ideas and content much more in the months before these special days.

That’s why planning for Pinterest works well because it matches your content with what people are interested in during different seasons and events.

One tool to get those insights? Pinterest Trends!

All you need to do is go there and just enter a keyword, and they will show you more about what content is popular on Pinterest and when people start searching for different trends.

There’s even a little 🔮 icon next to a keyword, which means you can check out how trends will behave up to 3 months in the future..

But one thing to remember: your niche matters, but you can think of ways to make it match these trends.

Happy planning,

Minosh.

PS: Tired of struggling on Pinterest? these 3 tools will change that!

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