Helping everyday people start and grow their online businesses with strategies and tools that get results.
📩 The Lead Magnet Rule YOU’re Probably Ignoring
|
Last year, I made a 50-page free guide. I thought it was amazing. Guess what? Almost no one downloaded it. Then I made a 1-page checklist that solved one specific problem, a simple social media basics checklist. That simple thing got more downloads in one week than the big guide didn’t get in months. That’s when I learned, a good lead magnet, yes I’m talking about the free resource offered in exchange for users’ email address, doesn’t have to be big, it just has to be useful right now. #1: Keep it simple Pick one problem your audience has and solve it fast. If you want a quick start, check my blog post here where I break down 9 ideas you can copy. You might find the one that gets your list growing. #2: Make it instantly usable Templates, checklists, or swipe files work because people can use them without extra steps. #3: Focus on one result Don’t try to cover everything. Promise one outcome and deliver it clearly. #4: Start small, then expand Test with a simple freebie first. If people love it, add more later. #5: Show, don’t just tell Add examples so people can see how to use what you give them. When your lead magnet feels like a quick win, people are happy to give you their email. And once they trust you, they’ll stick around for what’s next. You don’t need to overcomplicate this, just solve a real problem, keep it short, and make it easy to use. Stay curious, Minosh. ​ |
TalkBitz Newsletter
Helping everyday people start and grow their online businesses with strategies and tools that get results.
I had a friend who started selling wall art and he strongly believed that if he built something great, people would just show up. He launched, waited, and waited some more. Then, after a few months, I asked him how the business was going. He said he just gave up on it. He really started it, and that’s a good thing. But after all that work, it was just…quiet. Too quiet. But what he missed was telling people why they should choose him. In other words, weak positioning. He could have chosen who...
A friend once told me they bought a Kindle Paperwhite just because they saw a reel about how it changed someone’s reading habits. It’s not an ad screaming for attention, just a real person sharing their story. That’s the magic of user-generated content, it feels real. When someone sees real stories from real people, they’re more likely to trust and buy. Big brands know this, but it’s even more powerful for small businesses or creators like you. 👉 Ask for simple stories Reach out to your...
A few months ago, a friend told me they were starting to post on five different social media platforms every day. Last Monday, he said he was still not making sales after three months of work. I know how that feels. Trying to be everywhere feels like you’re doing the right thing. The truth is, it’s a trap. But when you focus ONLY on the right places, your energy finally goes where it counts. And that’s when people finally notice you and start buying from you. Use R.I.C.E. before you post...