Business and marketing insights from smart founders, researched and handed to you every Thursday.
🧠Think Different Like Uber
|
Let me start today’s newsletter with a simple question: Have you ever wondered why Uber became the go-to ride-sharing app, even though traditional taxis have been around for ages? The difference isn’t that Uber offers the same service. They don’t. Instead, Uber solved customers’ problems in a whole new way. What I mean is, traditional taxis had their issues:
So what made Uber so smart? They fixed these problems with a simple app that lets you book rides easily, see where your driver is, know the exact price, and pay with your phone. This strategy worked incredibly well, and now Uber operates in 70 countries. What happened here is they solved the customers’ problems differently. And it’s called the “Differentiation Strategy.” Well, what’s that? In simple terms, a differentiation strategy means standing out by solving your customers’ problems in a unique way. Instead of copying competitors, you innovate, offering something they don’t. Why does this matter to you? When you offer something special, people who need it will find you. Look at Uber. They made getting a ride easier while regular taxis didn’t change. You can find ways to make your business special too. Even if there are lots of other businesses like yours, you can still come up with new ideas. Uber didn’t try to be just another taxi service. They made getting a ride totally different. You can do this too by finding problems that others haven’t fixed yet. This makes customers stick with you. They’ll remember you as the one who helped them in a way no one else did. So, how can you apply this strategy to your business?
You can start by researching your competitors. What are they doing that your customers dislike? Then, brainstorm ways you can solve those issues in a different (and better) way. I hope this helps you think of new ways to make your business better, even if you’re planning to start one this year. If you need a clear roadmap to create your small business marketing plan for 2025, take a look at my free guide here. Cheers, Minosh. |
TalkBitz Newsletter
Business and marketing insights from smart founders, researched and handed to you every Thursday.
Almost every side hustle tip starts with the same line. “Just find 30 minutes a day.” And I get it, 30 minutes doesn’t sound like much. It sounds like something anyone can manage between dinner and Netflix. But here’s the thing. Pew Research just dropped data showing that women in their 30s and 40s spend about 52 more minutes a day on housework than men in the same age group. On top of that, unpaid responsibilities like caregiving don't stop when the workday ends. And when you add it all up,...
When you first start a business, someone is going to tell you to figure out what makes you different. So you think about it. You end up saying things like “I’m affordable and reliable” or “I actually care, unlike the big corporations” or maybe something more specific, like all natural ingredients, small batch, no shortcuts, nothing artificial or mass-produced. And it feels right. You put it on your website, your bio, your pitch. Then nothing changes. Not because the product is bad. Not...
There’s this idea that if your product is good enough, customers will figure that out. They’ll buy. They’ll come back. That might be true eventually. But your first customer never gets that far. They decided about you before they even finished loading your page. Let me explain. There’s a psychological thing called the halo effect, and it’s been around since 1920. What it basically says is, people form one impression of you, fast, and that impression bleeds into everything else they think...