Let me start today’s newsletter with a simple question: Have you ever wondered why Uber became the go-to ride-sharing app, even though traditional taxis have been around for ages?

The difference isn’t that Uber offers the same service.

They don’t.

Instead, Uber solved customers’ problems in a whole new way.

What I mean is, traditional taxis had their issues:

• Difficulty in hailing a ride.
• Unclear fare estimates.
• Limited payment methods.

So what made Uber so smart?

They fixed these problems with a simple app that lets you book rides easily, see where your driver is, know the exact price, and pay with your phone.

This strategy worked incredibly well, and now Uber operates in 70 countries.

What happened here is they solved the customers’ problems differently.

And it’s called the “Differentiation Strategy.”

Well, what’s that?

In simple terms, a differentiation strategy means standing out by solving your customers’ problems in a unique way. Instead of copying competitors, you innovate, offering something they don’t.

Why does this matter to you?

When you offer something special, people who need it will find you.

Look at Uber. They made getting a ride easier while regular taxis didn’t change.

You can find ways to make your business special too. Even if there are lots of other businesses like yours, you can still come up with new ideas.

Uber didn’t try to be just another taxi service. They made getting a ride totally different. You can do this too by finding problems that others haven’t fixed yet.

This makes customers stick with you. They’ll remember you as the one who helped them in a way no one else did.

So, how can you apply this strategy to your business?

• Identify your audience’s biggest pain points – The more specific you get, the better.
• Offer a unique solution – Think about what others aren’t offering.
• Focus on quality and customer experience – Great customer service can be your differentiator.

You can start by researching your competitors. What are they doing that your customers dislike?

Then, brainstorm ways you can solve those issues in a different (and better) way.

I hope this helps you think of new ways to make your business better, even if you’re planning to start one this year.

If you need a clear roadmap to create your small business marketing plan for 2025, take a look at my free guide here.

Cheers,

Minosh.

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