Did you know?

A survey by McKinsey found that 70% of buying experiences are based on how customers feel about the brand, not just the product itself.

That’s powerful. And when you think about brands like Apple, it makes total sense.

People don’t just buy an iPhone or a MacBook…

They buy the feeling that comes with it.

When you walk into an Apple Store or visit their website, everything feels easy, clean, and exciting.

And when the product finally arrives at your door, even the box feels special.

Here’s what Apple does right (and what you can do too):

✅ Make every part of the experience feel good — from website to delivery.

✅ Focus on the small details — the look, the feel, the packaging.

✅ Stand out — don’t just be better, be different in a way people remember.

✅ Create emotional value — make your brand feel worth keeping.

Because when something feels special, people don’t want to throw it away.

They will remember you, talk about you, and come back, even if cheaper options exist.

So, spend a little extra time on how your product or service looks and feels to your audience, not just how it works.

Sometimes, a simple touch, like better packaging or a cleaner website, can build stronger loyalty than any discount ever could.

👉 If you want more ideas to create real emotional value, check out these storytelling techniques you can start using today.

Cheers,

Minosh.

Just between us: I still have my first iPhone box sitting on my shelf. It’s not just a box to me. It’s a memory.

Imagine your brand feeling that special to someone. ❤️

​