Helping everyday people start and grow their online businesses with strategies and tools that get results.
📦 Why People Keep Apple Boxes (And What You Can Learn)
|
Did you know? A survey by McKinsey found that 70% of buying experiences are based on how customers feel about the brand, not just the product itself. That’s powerful. And when you think about brands like Apple, it makes total sense. People don’t just buy an iPhone or a MacBook… They buy the feeling that comes with it. When you walk into an Apple Store or visit their website, everything feels easy, clean, and exciting. And when the product finally arrives at your door, even the box feels special. Here’s what Apple does right (and what you can do too): ✅ Make every part of the experience feel good — from website to delivery. ✅ Focus on the small details — the look, the feel, the packaging. ✅ Stand out — don’t just be better, be different in a way people remember. ✅ Create emotional value — make your brand feel worth keeping. Because when something feels special, people don’t want to throw it away. They will remember you, talk about you, and come back, even if cheaper options exist. So, spend a little extra time on how your product or service looks and feels to your audience, not just how it works. Sometimes, a simple touch, like better packaging or a cleaner website, can build stronger loyalty than any discount ever could. 👉 If you want more ideas to create real emotional value, check out these storytelling techniques you can start using today. Cheers, Minosh. Just between us: I still have my first iPhone box sitting on my shelf. It’s not just a box to me. It’s a memory. Imagine your brand feeling that special to someone. ❤️ |
TalkBitz Newsletter
Helping everyday people start and grow their online businesses with strategies and tools that get results.
Ever heard of Mister Splashy Pants? Back in 2007, Greenpeace ran a poll to name a whale for their anti-whaling campaign. They expected serious names. But the internet had other plans. Someone suggested Mister Splashy Pants. People loved it. The name blew up on Reddit, won the vote, and Greenpeace had to roll with it. The best part? That silly name helped the campaign get massive attention, and it helped stop the hunt. It’s a reminder that sometimes the internet behaves in unexpected ways, and...
Ever scrolled through Pinterest, seen a cool design, and wondered if it was made by a human or AI? Pinterest knows this curiosity matters. Now they’re rolling out clear labels on Pins created or changed by AI, so you always know what you’re looking at. Here’s what you need to know as a creator or business using Pinterest: Check Your Pins I’ve seen many creators and businesses now use AI to create even full text pins and artwork, but now, Pinterest will mark Pins that are made or changed by...
Most people still treat ChatGPT like Google. They ask a vague question, get a vague result, and blame the tool. But here’s the thing, prompting isn’t about typing, it’s about thinking. The Truth Most Don’t See You’re probably using AI to speed up tasks. But what if you could use it to speed up your thinking? If you’re a creator, freelancer, or founder, you’ve likely felt this: “I don’t know how to ask it right.” “My outputs feel basic or off.” “I keep tweaking… but it’s never exactly right.”...