Business and marketing insights from smart founders, researched and handed to you every Thursday.
📢 Why YOUR Customers Sell Better Than YOU
|
A friend once told me they bought a Kindle Paperwhite just because they saw a reel about how it changed someone’s reading habits. It’s not an ad screaming for attention, just a real person sharing their story. That’s the magic of user-generated content, it feels real. When someone sees real stories from real people, they’re more likely to trust and buy. Big brands know this, but it’s even more powerful for small businesses or creators like you. 👉 Ask for simple stories Reach out to your followers, email subscribers or customers. Ask them to share how your work or product helped them. Be specific when asking, instead of saying “please share your feedback,” ask “How has our product saved you time each week?” Make it easy with a simple form or template. You can also offer a small reward, like a discount on their next purchase or entry into a giveaway, to get more responses. After collecting a few stories, you can share them in your own content. 👉 Keep it legal Always get permission to use someone’s content. A quick “yes” works fine. It protects you and respects them. 👉 Give credit, not just cash People love recognition. A feature in your newsletter, a shout-out on your site, Instagram feed, or even early access to something can feel better than money. 👉 Show the ripple effect When you share a customer’s story, don’t stop there. Show how far it has spread. Did it lead to more sign-ups, comments, or sales? Pointing out that ripple helps your audience, and even the person who shared it, see that real stories create real results. This way, the simple steps are: Collect stories. Get permission. Reward and recognize. Share and highlight the impact. Real stories travel further, every time. Stay curious, Minosh. P.S. If creating content still feels heavy, these tools for social media can make the job much lighter. |
TalkBitz Newsletter
Business and marketing insights from smart founders, researched and handed to you every Thursday.
There’s this idea that if your product is good enough, customers will figure that out. They’ll buy. They’ll come back. That might be true eventually. But your first customer never gets that far. They decided about you before they even finished loading your page. Let me explain. There’s a psychological thing called the halo effect, and it’s been around since 1920. What it basically says is, people form one impression of you, fast, and that impression bleeds into everything else they think...
Every marketing guide, every YouTube video, every course you’ve ever seen says the same thing: lead with benefits, not features. And look, that advice isn’t wrong exactly. But the way most people apply it? It’s basically copy-pasting the same five words onto every product page on the internet. “Helps you save time.” “Grow your business.” “Transform your workflow.” I’ve written stuff like that too. Early on, I thought I was doing it right because I’d followed the rule. But when everything...
Tesla built 360,000 versions of their car to sell online. Most of them never sold. Not because people didn’t want one. But the checkout had 64 clicks in it. And by the time someone got through half of it, choosing tire specs and interior colors and autopilot configurations, they were already exhausted before they even hit the payment screen. Jon McNeill, who ran Tesla’s sales at the time, only spotted this because he sat down and actually used the website himself. Not a report. Not a sales...