There’s a grey metal box sitting outside millions of American homes right now. It keeps the house cool. It also looks terrible, stuck right in the middle of a patio someone just spent $4,000 renovating. People search “how to hide AC unit outside” and end up with a rabbit hole of ugly $20 plastic covers that somehow look worse than the unit itself. That search, right there, is the business. Here’s the thing. A lot of people hear “sell decorative AC covers” and think it sounds too simple, or...