84% of people say theyâve been convinced to buy a product after watching a brandâs video Thatâs not a small number. Thatâs your sign to start doing video right. But hereâs the thing⌠Most people overthink it. If youâve ever felt stuck with what to post, Tony at LC Sign is showing how simple (and funny) it can be. (If you donât know who the heck that is, Tony is a marketing professional from LC Sign, a Chinese illuminated signage company, who is known for his funny product videos on TikTok and YouTube Shorts) You donât need fancy gear. You donât need a script. You just need a good hook and some personality. Well, what Tonyâs doing and why it works? Tony isnât trying to âgo viral.â Heâs just following a repeatable formula that works in any industry: âĄď¸ Stitch a viral opening hook from another video âĄď¸ React with humor or drama (even sarcastically) âĄď¸ Connect it back to your product or service âĄď¸ Post like this again and again It grabs attention and keeps people coming back, and Iâve even seen some comments from people saying they search for his name on social media just to watch his videos. And hereâs why this is perfect for your business: Itâs free (no ad spend needed). Itâs relatable (people love raw, real content). It builds your brand voice. It shows your product/service without hard selling. You donât need to be Tony, whether youâre a local bakery, boutique, or service provider, you just need to be consistent with your content and show up regularly for your audience. And a little weirdness? Sometimes, weird is good. Itâs what makes you âyou.â Anyway, if you're still stuck on finding the best content creation tools, here's your list! Catch you in the next one! Minosh. â |
Helping everyday people start and grow their online businesses with strategies and tools that get results.
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