84% of people say they’ve been convinced to buy a product after watching a brand’s video That’s not a small number. That’s your sign to start doing video right. But here’s the thing… Most people overthink it. If you’ve ever felt stuck with what to post, Tony at LC Sign is showing how simple (and funny) it can be. (If you don’t know who the heck that is, Tony is a marketing professional from LC Sign, a Chinese illuminated signage company, who is known for his funny product videos on TikTok and YouTube Shorts) You don’t need fancy gear. You don’t need a script. You just need a good hook and some personality. Well, what Tony’s doing and why it works? Tony isn’t trying to “go viral.” He’s just following a repeatable formula that works in any industry: ➡️ Stitch a viral opening hook from another video ➡️ React with humor or drama (even sarcastically) ➡️ Connect it back to your product or service ➡️ Post like this again and again It grabs attention and keeps people coming back, and I’ve even seen some comments from people saying they search for his name on social media just to watch his videos. And here’s why this is perfect for your business: It’s free (no ad spend needed). It’s relatable (people love raw, real content). It builds your brand voice. It shows your product/service without hard selling. You don’t need to be Tony, whether you’re a local bakery, boutique, or service provider, you just need to be consistent with your content and show up regularly for your audience. And a little weirdness? Sometimes, weird is good. It’s what makes you “you.” Anyway, if you're still stuck on finding the best content creation tools, here's your list! Catch you in the next one! Minosh. ​ |
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