A few months ago, a friend told me they were starting to post on five different social media platforms every day. Last Monday, he said he was still not making sales after three months of work. I know how that feels. Trying to be everywhere feels like you’re doing the right thing. The truth is, it’s a trap. But when you focus ONLY on the right places, your energy finally goes where it counts. And that’s when people finally notice you and start buying from you. Use R.I.C.E. before you postR.I.C.E. simply means Reach, Impact, Confidence, and Ease. Ask yourself: Will this platform reach enough people? Will it make an impact on my goals? Am I confident creating content there? Is it easy to maintain? This helps you stop guessing where to put your content. If you want more help choosing the right platforms for selling, check out my guide here. There’s a section that walks you through picking the best ones step by step. Stick to 2 or 3 channelsFocus completely on them. Figure out how they work, try different posts, and build a solid connection with your audience there first. Cut what feels like a choreIf a platform wears you out and gives you nothing back, just let it go. You’ll have more energy and time to focus on places that actually help your business grow and connect with real customers. You don’t have to shout everywhere to be heard. You just need to be in the right spots. Stay curious, Minosh. ​ |
Helping everyday people start and grow their online businesses with strategies and tools that get results.
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