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A few months ago, a friend told me they were starting to post on five different social media platforms every day. Last Monday, he said he was still not making sales after three months of work. I know how that feels. Trying to be everywhere feels like youāre doing the right thing. The truth is, itās a trap. But when you focus ONLY on the right places, your energy finally goes where it counts. And thatās when people finally notice you and start buying from you. Use R.I.C.E. before you postR.I.C.E. simply means Reach, Impact, Confidence, and Ease. Ask yourself: Will this platform reach enough people? Will it make an impact on my goals? Am I confident creating content there? Is it easy to maintain? This helps you stop guessing where to put your content. If you want more help choosing the right platforms for selling, check out my guide here. Thereās a section that walks you through picking the best ones step by step. Stick to 2 or 3 channelsFocus completely on them. Figure out how they work, try different posts, and build a solid connection with your audience there first. Cut what feels like a choreIf a platform wears you out and gives you nothing back, just let it go. Youāll have more energy and time to focus on places that actually help your business grow and connect with real customers. You donāt have to shout everywhere to be heard. You just need to be in the right spots. Stay curious, Minosh. |
Business and marketing insights from smart founders, researched and handed to you every Thursday.
Everyone sees a founder go viral and thinks thatās the way to do it. Post every day, follow the trends, grow your audience, and customers will come. So they start posting. Nothing happens. They post more. Still nothing. Then they quietly give up and blame themselves for not being āconsistent enough.ā But hereās the thing. The problem usually isnāt the content. Itās what they expect social media to actually do. I recently read an article about two teenage founders, and what theyāre doing with...
I used Canva before I had a reason to. Not for a business. Not for any strategy. I just liked designing things, so I kept opening it. Back when it was still pretty new, before there were tons of templates like there are now, I was in there making things that probably nobody even saw. No plan. I just did it because I enjoyed it. Fast forward a few years, and Pinterest became a serious part of what I do at TalkBitz. And the thing I didnāt expect was this: I didnāt have to learn design when I...
Almost every side hustle tip starts with the same line. āJust find 30 minutes a day.ā And I get it, 30 minutes doesnāt sound like much. It sounds like something anyone can manage between dinner and Netflix. But hereās the thing. Pew Research just dropped data showing that women in their 30s and 40s spend about 52 more minutes a day on housework than men in the same age group. On top of that, unpaid responsibilities like caregiving don't stop when the workday ends. And when you add it all up,...