People want to connect with brands, not just buy from them!

Studies show that when customers feel close to a brand, they’re more likely to stick around and spend more money with them.

In fact, most people will pick a brand they feel connected to over other options.

You want to be cool and friendly, not that pushy salesperson everyone tries to avoid. But you also need to make money, right?

It’s not easy, but here are some simple ways to stay true to yourself and still get people excited about what you’re selling:

💭 Tip #1: If It Feels Cringe, Don’t Do It

You know that feeling when you look at something you made and cringe? Yeah, we all do!

And your audience will feel weird too if they can tell you’re not being yourself.

Just be you - if something doesn’t feel right when you’re creating it, it probably won’t feel right to your audience either.

🍞 Tip #2: Make Your Content Like a Sandwich

Picture your content like making a tasty sandwich:

• First Layer: Share something helpful or fun with your audience - maybe a cool tip or story they’ll enjoy
• The Middle: Mention what you’re offering, but keep it friendly - like you’re hanging out with a friend
• Last Layer: Wrap up with more good stuff, so they walk away feeling happy they spent time with you

When you keep things balanced like this, people will enjoy your content more and feel like they can trust you.

And when people trust you, they’re more likely to buy from you! I mean, your goods, digital products, and even affiliate sales!

Here’s a simple way to start: Tell a story that people can relate to, or share an interesting fact that makes them go “wow!” Then show them how what you’re selling can make their life better or fix a problem they have.

If you need a helping hand, I’ve got some amazing tools that can help make your writing easier and more fun!

​Check them out here.

Stay curious,

Minosh.

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