If you sell something men actually care about, whether thatâs grooming, outdoor gear, hobby supplies, workwear, Pinterest probably wasnât even on your radar. And I get it. Pinterest has this reputation. Wedding boards, recipe pins, home decor with too many throw pillows and a candle in every corner. Itâs been that way for as long as anyone can remember, so people just keep thinking that. But real life looks different right now, maybe a whole lot. Pinterest just put out their 2026 Menâs Trend...
7 days ago â˘Â 1 min read
Thereâs a version of the plan that sounds really good. You write blog posts. They rank on Google. People find you, some of them buy. Itâs called content marketing, itâs been the go-to advice for ten years, and if youâve been told to âjust start a blog,â this is basically what they meant. Thing is, the math changed. SparkToro published research earlier this year using Similarweb data, and one number really got my attention. 68% of Google searches in 2026 end without anyone clicking through to...
14 days ago â˘Â 1 min read
Shopify ran a study with The Harris Poll across five countries this year. And there was one number I just couldnât stop thinking about. 93% of people in the US say they feel at least somewhat ready to start a business. More than half say they could start today. And yet they havenât. So the problem isnât readiness. You get stuck in a cycle of âfeeling ready.â You just keep reading and watching a little more. You are waiting for that one moment where everything makes sense. Then, before you...
21 days ago â˘Â 2 min read
When most people start a business, they have a pretty clear mental image of what âbeing readyâ looks like. A website that looks decent. A logo. Maybe a social profile thatâs at least halfway filled out. And I get it. Those things feel like proof. Proof that youâre real, that youâre not just talking about doing something. I found a survey of 500 marketers that came out earlier this year, and one number in it that I wasnât expecting. Most people had already decided if they were going to contact...
28 days ago â˘Â 1 min read
Everyone wants a cool business idea. Something that sounds good when someone asks what you do. Something with an aesthetic, maybe a logo you could put on a tote bag. Bookkeeping is not that. No one brings up bookkeeping at a dinner table. It doesnât get saved on Pinterest. There is no viral reel showing someone living their best life because they sorted a clientâs QuickBooks account. And yet, there was this story on Entrepreneur. A 26-year-old woman started a bookkeeping side hustle about a...
about 1 month ago â˘Â 1 min read
Everyone sees a founder go viral and thinks thatâs the way to do it. Post every day, follow the trends, grow your audience, and customers will come. So they start posting. Nothing happens. They post more. Still nothing. Then they quietly give up and blame themselves for not being âconsistent enough.â But hereâs the thing. The problem usually isnât the content. Itâs what they expect social media to actually do. I recently read an article about two teenage founders, and what theyâre doing with...
about 1 month ago â˘Â 2 min read
I used Canva before I had a reason to. Not for a business. Not for any strategy. I just liked designing things, so I kept opening it. Back when it was still pretty new, before there were tons of templates like there are now, I was in there making things that probably nobody even saw. No plan. I just did it because I enjoyed it. Fast forward a few years, and Pinterest became a serious part of what I do at TalkBitz. And the thing I didnât expect was this: I didnât have to learn design when I...
about 2 months ago â˘Â 1 min read
Almost every side hustle tip starts with the same line. âJust find 30 minutes a day.â And I get it, 30 minutes doesnât sound like much. It sounds like something anyone can manage between dinner and Netflix. But hereâs the thing. Pew Research just dropped data showing that women in their 30s and 40s spend about 52 more minutes a day on housework than men in the same age group. On top of that, unpaid responsibilities like caregiving don't stop when the workday ends. And when you add it all up,...
about 2 months ago â˘Â 1 min read
When you first start a business, someone is going to tell you to figure out what makes you different. So you think about it. You end up saying things like âIâm affordable and reliableâ or âI actually care, unlike the big corporationsâ or maybe something more specific, like all natural ingredients, small batch, no shortcuts, nothing artificial or mass-produced. And it feels right. You put it on your website, your bio, your pitch. Then nothing changes. Not because the product is bad. Not...
2 months ago â˘Â 1 min read