84% of people say they’ve been convinced to buy a product after watching a brand’s video That’s not a small number. That’s your sign to start doing video right. But here’s the thing… Most people overthink it. If you’ve ever felt stuck with what to post, Tony at LC Sign is showing how simple (and funny) it can be. (If you don’t know who the heck that is, Tony is a marketing professional from LC Sign, a Chinese illuminated signage company, who is known for his funny product videos on TikTok and...
9 days ago • 1 min read
When Tesla launched the Cybertruck, people expected something bold, but no one expected a truck with no visible logo. There’s no big badge on the front or back, just a tiny logo hidden in the headlight, barely noticeable. And they even posted a picture of Cybertruck on X saying, “Only truck that doesn’t need a logo to know what it is.” So why did they do that? Because the Cybertruck isn’t just another car. It doesn’t look like anything else on the road. By removing obvious branding, Tesla...
16 days ago • 1 min read
Would you believe there are more than 200 million people creating content today? That’s an incredible number that shows just how much the creator economy has grown! We see that most creators start by making content in their free time, while working their regular jobs. And when it comes to whether it's really worth the time, a recent report shows that 33% of creators expect to make more money by going all-in on their creator business, which shows that, yes, you can definitely earn from...
23 days ago • 1 min read
Have you ever found yourself glued to Netflix? You start watching just one episode, but before you know it, you’ve watched the whole show! There’s actually a reason why this happens to all of us, and we can use these same tricks to make your marketing better. Let’s face it: it’s tough to get people to read what we write these days. Everyone’s busy scrolling through their phones, and there’s just so much stuff to read! Maybe you’ve spent hours writing something great, but hardly anyone reads...
30 days ago • 1 min read
This week, I want to share something really exciting, a goldmine of opportunities hiding in plain sight on Shopify. Believe it or not, right now, Shopify is one of the biggest names in the US eCommerce software market, used by roughly 30% of websites. That’s nice, right? But why am I telling you that? That’s because setting up a store and selling products is not the only way to earn through this platform now. Yes, let me show you what I found: 🎯 Shopify Collabs Team up with brands to monetize...
about 1 month ago • 1 min read
Remember when making a website was super hard? You either had to write all the code yourself or use those clunky website builders that still needed lots of tweaking. And if you wanted something that looked really good, you’d probably need to hire someone, which wasn’t cheap or quick! But things are so different now! Thanks to AI website builders, anyone can make an amazing website in just a few minutes. These tools take care of everything from how your site looks to what it says, making it...
about 1 month ago • 1 min read
Sam Altman, CEO of OpenAI, said something recently that really got me thinking: “I think people overcomplicate, and those people never seem to be the ones who really move the world forward. I think any system, as long as it keeps you disciplined and gets done what you say you’re going to get done, is fine. And I think the simple ones really work.” For most people who run businesses themselves, it’s true, too many of them waste time perfecting productivity systems instead of just getting...
about 2 months ago • 1 min read
People want to connect with brands, not just buy from them! Studies show that when customers feel close to a brand, they’re more likely to stick around and spend more money with them. In fact, most people will pick a brand they feel connected to over other options. You want to be cool and friendly, not that pushy salesperson everyone tries to avoid. But you also need to make money, right? It’s not easy, but here are some simple ways to stay true to yourself and still get people excited about...
about 2 months ago • 1 min read
“Our app uses AI-powered algorithms!” said the founder with a smile. “That’s nice,” replied the customer, “but how does it help me?” This interaction happens more often than you’d think. You’ve probably heard, “Features tell, but benefits sell,” and there’s a good reason this phrase keeps coming up. Think about it this way: people care more about how something makes their life better than a long list of fancy features. This matters whether you’re starting a small business, already have a big...
2 months ago • 1 min read