A friend once told me they bought a Kindle Paperwhite just because they saw a reel about how it changed someoneâs reading habits. Itâs not an ad screaming for attention, just a real person sharing their story. Thatâs the magic of user-generated content, it feels real. When someone sees real stories from real people, theyâre more likely to trust and buy. Big brands know this, but itâs even more powerful for small businesses or creators like you. đ Ask for simple stories Reach out to your...
10 days ago â˘Â 1 min read
Last year, I made a 50-page free guide. I thought it was amazing. Guess what? Almost no one downloaded it. Then I made a 1-page checklist that solved one specific problem, a simple social media basics checklist. That simple thing got more downloads in one week than the big guide didnât get in months. Thatâs when I learned, a good lead magnet, yes Iâm talking about the free resource offered in exchange for usersâ email address, doesnât have to be big, it just has to be useful right now. #1:...
17 days ago â˘Â 1 min read
A few months ago, a friend told me they were starting to post on five different social media platforms every day. Last Monday, he said he was still not making sales after three months of work. I know how that feels. Trying to be everywhere feels like youâre doing the right thing. The truth is, itâs a trap. But when you focus ONLY on the right places, your energy finally goes where it counts. And thatâs when people finally notice you and start buying from you. Use R.I.C.E. before you post...
24 days ago â˘Â 1 min read
Years ago, I made my first Pinterest account and thought I had it all figured out. I posted random quotes and waited for the views to roll in. They didnât. It felt like everyone else had millions of monthly views, while mine barely moved. It took me years to figure things out. But I donât think you want to waste that kind of time. So, if youâre just starting (or want to improve your Pinterest strategy), hereâs what I wish someone had told me. Tip #1: Pinterest is a search engine, not just...
about 1 month ago â˘Â 1 min read
While working at my first job, I came home at night, took a shower, had dinner and went to bed thinking about starting a business. I wanted to start something new, but no ideas came to mind. My brain felt empty, even though I knew there must be something out there for me. After a few minutes, I fell asleep. Have you felt like that? Thatâs how my nights were a few years ago. But now, things are different. We have AI. So, instead of just hoping for ideas, we can use tools like ChatGPT, Claude,...
about 1 month ago â˘Â 1 min read
Last week, I was looking for a t-shirt I saw on Facebook. No clue what brand it was. No name, no tag. So, I took a screenshot, opened Google Lens, and uploaded it. Boom. Found the same one in less than 5 seconds. This is what visual search feels like now. Itâs no longer a nice-to-have thing. Itâs becoming normal. Big platforms like Google, Pinterest, and Amazon are making it super easy. Pinterest Lens might be even more impressive. It can recognize over 2.5 billion objects on its own. Itâs...
about 1 month ago â˘Â 1 min read
After a long time, last week, I tried editing a quick video for one of my friendâs new small business with the popular video editing tool CapCut, but got blocked by its new paywall. You know that moment when youâre almost done, but then the app wants you to upgrade? I just sighed, closed the app, and thought, âThere has to be a better way.â So I started looking for other free video editors. And wow, things have changed a lot since the days of Windows Movie Maker! You have plenty of choices...
about 2 months ago â˘Â 1 min read
Last week, I saw a bakery with a long line down the street. No fancy ads, no Instagram, just tasty bread and happy customers. It made me smile. Not every business needs to be on social media. If youâre tired of posting every day or chasing likes that donât lead to sales, I want to tell you something: There are still many real ways to grow a business, even now, in 2025. 1: Use Email Like a Pro Itâs old-school, but it works. When someone signs up for your emails, theyâre letting you talk right...
about 2 months ago â˘Â 1 min read
Ever heard of Mister Splashy Pants? Back in 2007, Greenpeace ran a poll to name a whale for their anti-whaling campaign. They expected serious names. But the internet had other plans. Someone suggested Mister Splashy Pants. People loved it. The name blew up on Reddit, won the vote, and Greenpeace had to roll with it. The best part? That silly name helped the campaign get massive attention, and it helped stop the hunt. Itâs a reminder that sometimes the internet behaves in unexpected ways, and...
2 months ago â˘Â 1 min read