Have you ever found yourself glued to Netflix? You start watching just one episode, but before you know it, you’ve watched the whole show! There’s actually a reason why this happens to all of us, and we can use these same tricks to make your marketing better. Let’s face it: it’s tough to get people to read what we write these days. Everyone’s busy scrolling through their phones, and there’s just so much stuff to read! Maybe you’ve spent hours writing something great, but hardly anyone reads...
8 days ago • 1 min read
This week, I want to share something really exciting, a goldmine of opportunities hiding in plain sight on Shopify. Believe it or not, right now, Shopify is one of the biggest names in the US eCommerce software market, used by roughly 30% of websites. That’s nice, right? But why am I telling you that? That’s because setting up a store and selling products is not the only way to earn through this platform now. Yes, let me show you what I found: 🎯 Shopify Collabs Team up with brands to monetize...
15 days ago • 1 min read
Remember when making a website was super hard? You either had to write all the code yourself or use those clunky website builders that still needed lots of tweaking. And if you wanted something that looked really good, you’d probably need to hire someone, which wasn’t cheap or quick! But things are so different now! Thanks to AI website builders, anyone can make an amazing website in just a few minutes. These tools take care of everything from how your site looks to what it says, making it...
22 days ago • 1 min read
Sam Altman, CEO of OpenAI, said something recently that really got me thinking: “I think people overcomplicate, and those people never seem to be the ones who really move the world forward. I think any system, as long as it keeps you disciplined and gets done what you say you’re going to get done, is fine. And I think the simple ones really work.” For most people who run businesses themselves, it’s true, too many of them waste time perfecting productivity systems instead of just getting...
29 days ago • 1 min read
People want to connect with brands, not just buy from them! Studies show that when customers feel close to a brand, they’re more likely to stick around and spend more money with them. In fact, most people will pick a brand they feel connected to over other options. You want to be cool and friendly, not that pushy salesperson everyone tries to avoid. But you also need to make money, right? It’s not easy, but here are some simple ways to stay true to yourself and still get people excited about...
about 1 month ago • 1 min read
“Our app uses AI-powered algorithms!” said the founder with a smile. “That’s nice,” replied the customer, “but how does it help me?” This interaction happens more often than you’d think. You’ve probably heard, “Features tell, but benefits sell,” and there’s a good reason this phrase keeps coming up. Think about it this way: people care more about how something makes their life better than a long list of fancy features. This matters whether you’re starting a small business, already have a big...
about 1 month ago • 1 min read
When I first started using Pinterest for my blog, I had no idea what to pin. I was posting random images and link them back to my posts and hoping something would stick. Spoiler alert: It didn’t. But after some time, I finally wrapped my head around the core concept that I had completely missed. Pinterest isn’t just a platform for pretty pictures. It’s a search engine. Yes, you may have already heard this, but something you might be doing wrong is not pinning what Pinterest users really want...
about 2 months ago • 1 min read
Think about being at a party. Someone says in a boring way “There’s some food if you want.” That’s a weak way to get people interested. But what if your friend comes up to you all excited and says “Hey! Sarah made this amazing chocolate cake - you need to try it, it’s right there in the kitchen!” That’s how you get people excited and ready to act. When it comes to online marketing, that’s what holds the power of guiding your audience on exactly what to do next, and we call them CTAs...
about 2 months ago • 1 min read
Did you know that the average employee working in an enterprise business does over 1,000 copy-paste actions each week? Even someone who uses a computer regularly, we can say, likely performs this action at least 100 times a day without even realizing it. We copy-paste because it's quick and convenient. But what if there was a way to make it even better? And no, I'm not talking about copying someone else's work at all. Copy-pasting is a core function of every device we use today, yet most...
2 months ago • 1 min read