Let me tell you a secret I wish I knew at the start: When youâre building something online, talking to âeveryoneâ is a waste. Like trying to light a fire with wet matches. No spark, no flame, just effort wasted. What I mean is, you put out content after content, post on almost every social media profile, create countless Pinterest pins, and feel like nobodyâs caring. Most people do this, and it feels safe for a while, but the truth is it just gets you nowhere. And finally, yes, you just give...
10 days ago â˘Â 1 min read
The first time I tried using AI to write a meta description for one of my blog posts, I thought I could just drop in a prompt and be done there. The result? It sounded⌠way too robotic, like something nobody would want to read. Maybe youâve felt the same. With all these tools around, itâs tempting to let AI do most of the work. But the truth is, and what almost everyone is not taking too seriously, is that you still have to be the boss. AI can write, but it canât think for you. The reason I...
17 days ago â˘Â 2 min read
Ten years ago, if you searched âdesk ideasâ on Pinterest, youâd mostly see nice photos, clean setups, white walls, and maybe a coffee mug. Nothing to buy, just inspiration. If you try that same search today, youâll see prices, sizes, stock updates, a âShopâ button, and some random AI stuff (which you can reduce in Settings â Refine your recommendations â Gen AI interests if needed). Whatâs actually happening here is that Pinterest is quietly turning itself into a shopping window. Thatâs why...
24 days ago â˘Â 2 min read
One night last year, I was just scrolling YouTube like usual when a video caught my eye. The title? Why The Worldâs Biggest Brands All Go To Sri Lanka. Cool, another nice piece of content, sounded interesting, but hereâs what made me click. It was posted by Ben Francis, the founder of Gymshark. Not a marketer or random influencer. The actual founder of a brand that grew from a garage startup to a $1.4 billion fitness business. It felt like I was hearing straight from the person behind the...
about 1 month ago â˘Â 2 min read
Nearly 80% of readers find my blog from Pinterest, not Google. And itâs not only Pinterest. The same thing is still happening across other platforms, too. Yes, more people now find things on social apps, on ChatGPT, and can even buy products directly there. You may have heard that a few weeks ago, OpenAI released âBuy it in ChatGPT.â When people ask shopping questions like âbest running shoes under $100,â ChatGPT will soon show products from places like Etsy and Shopify. You can even buy...
about 1 month ago â˘Â 1 min read
I donât know if itâs just me, but you know how leftover pizza tastes even better the next morning once itâs reheated just right? Could be just me, but I doubt it. Anyway, thatâs what updating your old content feels like. Itâs not about starting from scratch. Itâs about polishing what already works. Most beginners keep chasing new ideas, thinking thatâs how growth happens. But smart people? They revisit their old posts, improve them, and watch the results climb again and again. This is how...
about 1 month ago â˘Â 1 min read
Ever noticed how some newsletters just feel different? I still remember the first time someone hit reply to my weekly email and shared how useful and helpful it was for him. Suddenly, it wasnât just me sending words out into nothing. Not just for me, newsletters have now become a real place for people to share and feel listened to. And now thereâs a change happening. Newsletters arenât just for sharing updates anymore. According to HubSpot, marketing experts say that in 2025, more newsletters...
about 2 months ago â˘Â 1 min read
Not long ago, someone on Pinterest commented, âdo you think we can even grow a business without social media in 2025â. Just like that, my next blog post almost wrote itself. It reminded me that, sometimes your best content comes straight from your own audience. When you invite others to share their wins, struggles, or honest questions, things get way easier (and a lot more real). A recent research also found that 69% of people trust recommendations from creators, just like they trust advice...
about 2 months ago â˘Â 1 min read
Ever feel like Google is reading your mind these days? You search for something, and suddenly thereâs a quick AI answer box, not a list of links. Most of the time, the answer youâre looking for nicely appears there, but not every time, yes, thatâs the truth. But there is something happening, and you already know it: AI tools are changing the way people find info online. Well, thatâs the usersâ side, but when it comes to the website owners, creators, and businesses that benefit from Google?...
2 months ago â˘Â 1 min read