A friend of mine told me something interesting last week. âMinosh, Iâm done grabbing those holiday software deals.â I asked him why. He said he used to grab every offer that looked useful. Twenty percent off this. Lifetime access to that. Every new tool the internet treated like it could fix his whole life with one button. At first, he thought he was being clever, saving money, and felt like a secret tech ninja collecting weapons. Then he noticed something. Most of those tools sat there...
12 days ago â˘Â 1 min read
Yesterday, I read about a creator named Jackie Dubois. She started a TikTok account to share her paintings. She grew past 230,000 followers, and her art sales turned into a six-figure income. Then she quit social media. Not because she failed. Because the push to post all the time, deal with comments, and stay on was messing with her mind. She said in her own words: âItâs really overwhelming â the highs and the lows.â She is not the only one feeling this. Her story lines up with what the new...
19 days ago â˘Â 1 min read
Last night, I was reading a Forbes article about connected marketing for 2026. It talked about how big brands are finally treating all their channels as one system, not random posts. And I thought, this is exactly where many online business people get stuck. See, for example, you post on Instagram, write a blog, send an email, but nothing seems linked. The idea is simple. Every channel should help guide one person on one clear path. Start with the first click, build up trust step by step, and...
26 days ago â˘Â 1 min read
You sit at your laptop, adjust the gaps, feel good, and press publish. Then someone checks it half asleep on a bus, holding on with one hand, with your whole content packed into a tiny phone screen. Most people do that now. Around 96% use the internet on their phones (Global Overview Report, DataReportal), even if they sometimes use a laptop or desktop (60%) too. Still, mobile is where most of the action happens. So if your content looks good only on your laptop but is hard to read on a...
about 1 month ago â˘Â 1 min read
Let me tell you a secret I wish I knew at the start: When youâre building something online, talking to âeveryoneâ is a waste. Like trying to light a fire with wet matches. No spark, no flame, just effort wasted. What I mean is, you put out content after content, post on almost every social media profile, create countless Pinterest pins, and feel like nobodyâs caring. Most people do this, and it feels safe for a while, but the truth is it just gets you nowhere. And finally, yes, you just give...
about 1 month ago â˘Â 1 min read
The first time I tried using AI to write a meta description for one of my blog posts, I thought I could just drop in a prompt and be done there. The result? It sounded⌠way too robotic, like something nobody would want to read. Maybe youâve felt the same. With all these tools around, itâs tempting to let AI do most of the work. But the truth is, and what almost everyone is not taking too seriously, is that you still have to be the boss. AI can write, but it canât think for you. The reason I...
about 2 months ago â˘Â 2 min read
Ten years ago, if you searched âdesk ideasâ on Pinterest, youâd mostly see nice photos, clean setups, white walls, and maybe a coffee mug. Nothing to buy, just inspiration. If you try that same search today, youâll see prices, sizes, stock updates, a âShopâ button, and some random AI stuff (which you can reduce in Settings â Refine your recommendations â Gen AI interests if needed). Whatâs actually happening here is that Pinterest is quietly turning itself into a shopping window. Thatâs why...
about 2 months ago â˘Â 2 min read
One night last year, I was just scrolling YouTube like usual when a video caught my eye. The title? Why The Worldâs Biggest Brands All Go To Sri Lanka. Cool, another nice piece of content, sounded interesting, but hereâs what made me click. It was posted by Ben Francis, the founder of Gymshark. Not a marketer or random influencer. The actual founder of a brand that grew from a garage startup to a $1.4 billion fitness business. It felt like I was hearing straight from the person behind the...
2 months ago â˘Â 2 min read
Nearly 80% of readers find my blog from Pinterest, not Google. And itâs not only Pinterest. The same thing is still happening across other platforms, too. Yes, more people now find things on social apps, on ChatGPT, and can even buy products directly there. You may have heard that a few weeks ago, OpenAI released âBuy it in ChatGPT.â When people ask shopping questions like âbest running shoes under $100,â ChatGPT will soon show products from places like Etsy and Shopify. You can even buy...
2 months ago â˘Â 1 min read