I don’t know if it’s just me, but you know how leftover pizza tastes even better the next morning once it’s reheated just right? Could be just me, but I doubt it. Anyway, that’s what updating your old content feels like. It’s not about starting from scratch. It’s about polishing what already works. Most beginners keep chasing new ideas, thinking that’s how growth happens. But smart people? They revisit their old posts, improve them, and watch the results climb again and again. This is how...
10 days ago • 1 min read
Ever noticed how some newsletters just feel different? I still remember the first time someone hit reply to my weekly email and shared how useful and helpful it was for him. Suddenly, it wasn’t just me sending words out into nothing. Not just for me, newsletters have now become a real place for people to share and feel listened to. And now there’s a change happening. Newsletters aren’t just for sharing updates anymore. According to HubSpot, marketing experts say that in 2025, more newsletters...
17 days ago • 1 min read
Not long ago, someone on Pinterest commented, “do you think we can even grow a business without social media in 2025”. Just like that, my next blog post almost wrote itself. It reminded me that, sometimes your best content comes straight from your own audience. When you invite others to share their wins, struggles, or honest questions, things get way easier (and a lot more real). A recent research also found that 69% of people trust recommendations from creators, just like they trust advice...
24 days ago • 1 min read
Ever feel like Google is reading your mind these days? You search for something, and suddenly there’s a quick AI answer box, not a list of links. Most of the time, the answer you’re looking for nicely appears there, but not every time, yes, that’s the truth. But there is something happening, and you already know it: AI tools are changing the way people find info online. Well, that’s the users’ side, but when it comes to the website owners, creators, and businesses that benefit from Google?...
about 1 month ago • 1 min read
I’ll never forget the first time I hit publish on my very first blog post online. My hands were shaking, heck, I was even sweating, even my mother language is not English (it’s Sinhala if you really want to know), but the first few comments changed everything. That moment taught me something stupidly simple. People want to hear from you, they want to hear from real voices, not that glossy corporate polish, and they also need transparency and trust more than perfect branding. I’m not the only...
about 1 month ago • 1 min read
I remember when I tried to watch website visits, followers, email opens, and Pinterest saves… It was just too much. Yes, I tried to grow them all, looking at all of them. But it’s not the right way. The people at Morning Brew (yes, the daily email newsletter that delivers business and tech news has grown to over 4 million subscribers) did the right thing at that time. They picked one number to focus on. That’s how they grew. Trying to watch every metric only leaves you tired and confused. If...
about 1 month ago • 1 min read
Ever notice how the people you trust most online don’t start by selling you something? They start by teaching. It’s one of the things I learned from reading tons of blog posts and watching YouTube videos. They always showed why it matters before trying to sell anything. Here’s the truth: If you’re always trying to sell, people stop paying attention. For example, if every post sounds like this: “Buy my $16 template pack!” Try it this way instead: “I remember feeling stuck every week, signing...
about 2 months ago • 1 min read
I had a friend who started selling wall art and he strongly believed that if he built something great, people would just show up. He launched, waited, and waited some more. Then, after a few months, I asked him how the business was going. He said he just gave up on it. He really started it, and that’s a good thing. But after all that work, it was just…quiet. Too quiet. But what he missed was telling people why they should choose him. In other words, weak positioning. He could have chosen who...
about 2 months ago • 1 min read
A friend once told me they bought a Kindle Paperwhite just because they saw a reel about how it changed someone’s reading habits. It’s not an ad screaming for attention, just a real person sharing their story. That’s the magic of user-generated content, it feels real. When someone sees real stories from real people, they’re more likely to trust and buy. Big brands know this, but it’s even more powerful for small businesses or creators like you. 👉 Ask for simple stories Reach out to your...
2 months ago • 1 min read